Targeting, Technology and Entertainment

Women love their TV sets, men love their laptops, phones or whatever that allows them watch their favourite sports.
But had it not been for women, TV would have not emerged to be the medium that it is today. The rise of telly world started with them. And since then, it really mattered if Tulsi's mother-in-law accepted her or not, if Mihir came back from the dead as a Karva Chauth blessing, if Parvati was what the ideal woman should be, if Ramola Sick and's bindi matched her sari better or not?
On a serious note, television shows opened up a new reality-escape for women. The reel life characters resembled much like their own with a larger-than-life look in some elements. Shows like Kavita on Doordarshan, Rihhai, Kutumb and Kussum on SET India, Pavitra Rishta on Zee have all been much loved while most other TV shows in Hindi showcase the lives of common women in every role- a wife, a sister, a daughter, a daughter-in-law, a woman; a struggle, their battle and their victory to believe in. However, all of this came in the most delightful package - entertainment.
But men have always had a much bigger life, a more open one with more exposure, experiences and people. Inspiration and entertainment have never been an issue. But who can deny the distressing impact of sports and men. It's like meditation and all that men would really ask for barring their newspapers would be a medium to watch sports if not in the stadium itself. To the moon and back, technology has taken every route of providing convenience, even to provide sports on every possible platform. Earlier, drawing room fights were about TV shows in Hindi and sports on TV. But technology has changed that to effect too. Now, with the availability of sports TV channels online, on mobile phones, on laptops, on iPads with the variety of apps and broadcast options, following sports has become a cakewalk. Apart from cutting down on those drawing room quarrels, these TV channels online also made following the matches easier in office, while travelling, on the go! This in a way is a boon to women and their television schedules free from sports. And just in case they don't get to watch it on television, these shows are very much available online on the channel portals.So now to each and every one, entertainment, entertainment and entertainment is an open secret of happy life!