Mark Downing

Top 10 tips for Bands launching a new album online

 Below are 10 top tips that any young band starting off should use to create awareness online.

1)    Bridge the gap between the band and fans. Get the fans involved, they are a bands biggest asset. Keep the fans happy and they will spread the word for you for free.

2)    Start a competition. Why not pick up a cheap acoustic guitar for approximately €50 and ask the Band to autograph it as a prize with free t-shirts or CD’s. Great for raffle prizes.

3)    Use the social networking sites to virally promote what you are doing online. This information will travel directly to fans. This has proved very popular with both REM and Madonna and there is no reason that it could not work for your band. Twitter has proved to be very popular with many artists in keeping fans up to date with backlinks to your site.

4)    Applications – why not use google maps and iphone applications. By creating widgets, these can be very effective as fans pass them on.

5)    Ezine – Create an Ezine as a promotional tool. This provides your fans with the opportunity to subscribe to your Ezine and thus providing them with all the  current information about the band. An Ezine should include photo’s, tour dates and general news. It will also create a trail back to your website thus creating more hits.  

6)    As you build up your fanbase online be sure to keep all the email addresses of fans that contact you via your website. These email address are a quick and easy way to reach your fans and get them to spread to word.

7)    Target brand leaders online and offer them a unique chance to interview, photo and join the band in studio to hear final mix. This will get the fans involved and by doing so will insure word is spread online.

8)    Create content. Record every performance and studio booking so that you can turn it around as content for youtube and many other video and studio sites world wide.

9)    Backlinks.  Make sure that every document,  file, upload, video and mpeg has a backlink to your main website. This will boost ranking and improve your position among search engines.  For example use http://www.audionetworks.ie

10) Blog, blog, blog! Start a band blog and focus on key words, focus on whats important right now, focus on the local music scene, make comments, stir it up.

All of these tips are free. It costs you nothing but your time, effective management and control, your dedicated band members can ensure that your bands profile will gain momentum and assist in the effective promotion of your new release online.

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