West End Theatre Business Thrives Despite The Credit Crunch – But Canny Bookers Go Online

Jul 24
19:04

2008

sarah hardy

sarah hardy

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Great article about the credit crunch and London Theatre Tickets

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Discounttheatre.com Sees Move To Cheaper Web Seats & Top Value Meal DealsLondon’s West End theatreland is thriving despite the credit crunch,West End Theatre Business Thrives Despite The Credit Crunch – But Canny Bookers Go Online Articles according to ticket specialist discounttheatre.com, but price savvy audiences are now looking to the Web to save money on seats and meals.Echoing the Society of London Theatre report that showed London Theatre is currently going through a boom time, Discount Theatre has seen the demand for popular West End shows increase by 20% during May and June demonstrating that people want to forget all the gloomy economic predictions with a night out at the theatre.Said Discount Theatre Marketing Director Chris Ryan: “Our figures are in-line with the holiday industry in showing that people are so fed up with the doom mongers that they are determined to have a good time. But they still want a bargain. The average customer is a lot more price savvy now and they know that top theatre tickets for a hit West End show don’t have to cost £60 – and they needn’t spend a lot of money on dinner either”.“In order to increase sales year on year we have been busy creating unique offers for our discerning customers who have the nose for an on-line bargain. This latest promotion has the industry in a spin including, “FREE West End theatre tickets when you buy a night in a 4-star London Hotel!” (Valid 21st July – 7th September) This is a good example of how to leverage strong links within the travel industry to provide short break deals that would be unthinkable for many other London Theatre Tickets web sites.”Web sites such as discounttheatre.com save customers up to and over 50% on the price of ticket, and by combining a theatre ticket and meal deal they can see a popular show and have dinner at a nearby restaurant for as little as £22. To help keep down the price of the whole theatre experience Discount Theatre has come up with a five point plan:1.    Search on-line, and in particular look at the special deals sections of web sites such as discounttheatre.com.2.    Save money and make life easier by selecting a meal deal. This will usually give you tickets and a meal for the standard ticket price.3.    Buy your train tickets to London as soon as you have booked your theatre tickets – and save money on bargain rail fares. Check out: www.nationalrail.co.uk.4.    Register for an Oyster card before coming to London – it makes travel on the Underground much cheaper. Do this at: www.tfl.gov.uk/oyster.5.    If you’re coming from further afield book a hotel package. Discountheatre.com can put together great ticket and hotel packages for less than the price of a the room.Said Discount Theatre Ecommerce Manager Thibaud Defretiere: “By constantly improving the user experience, offering guaranteed seat numbers at time of booking and keeping up to speed with the latest technologies, we can ensure that our deals are easily bookable, involving as few steps as possible for the user . Combined with the launch of our highly-anticipated membership area, which offers further discounts for its members, this has increased returning visitors by an impressive 50%. Furthermore, our sales figures for July so far are 40% up compared to the same period last year!”Discount Theatre can save theatre-goers money on all West End shows, even the latest offerings such as Zorro and, or classics like Les Miserables, We Will Rock You and Sound Of Music. Added Chris Ryan: “By making a few smart moves people can come and see shows like Woman in Black – and stay in the black”.Ends.For more information please visit: www.DiscountTheatre.com Tel: 020 7432 4470. open: Mon-Sat 9.00am - 7.00pm