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Why They Offer Free Bingo

This articles looks at the free bingo offerings at the different sites.  Free bingo is good for business and benefits both the player and the site operator.

The online bingo industry is a thriving industry.  Beginning in 1996 with the first playing site, there are now hundreds of online playing sites for the enjoyment of their members.  These online playing establishments operate in a competitive industry and are profit-oriented firms.  This means that they must be concerned with costs and revenues just as other firms must.  The nature of the online bingo industry is that each customer generates a small revenue stream for the business, so the firm needs large numbers of customers in order to generate respectable revenues.  Firms look for way to grow their active customer base.  They not only need to attract new customers to their business, they also need to limit the turnover of existing players.  The site management does not want to see its players jump to another site in response to a good offer.  They must make their site as appealing and exciting as possible in order to achieve their goal.  

The site can attract new players in different ways.  One of the most obvious ways to to advertise, if it is legal.  The bingo establishment can run adverts in media like television ,radio, newspapers, etc.  In countries, like the United Kingdom there are restrictions on advertising by online bingo sites.  The jurisdiction in which they are licensed must conform to the government standards and be included on the White List.  The adverts of the firm must also conform to the standards of the government or they will be pulled.  The value of advertising is that it reaches a large segment of the population, promotes the brand name, provides information about the site, and attracts potential customers to the website.

Once at the site, the potential member is offered a welcome bonus as an inducement to join.  The welcome bonus is a prevalent practice in the online bingo industry and usually consists of a specified amount of free bingo and a match deposit bonus up to a stated amount.  The free bingo may be given before or after the initial deposit.  If it is given beforeBusiness Management Articles, the purpose is to let the player try the site.  The welcome bonus is one of the most effective marketing tools the bingo operator has. Offering free bingo to existing players is a good way of promoting customer loyalty and making the player feel more interested and excited about playing at the site.  Free bingo makes the site more appealing for both new and existing players and benefits both the site operator and the player.

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR


I am an experienced writer for popular free bingo sites and bingo games strategies, my aim is to give you the best source of information about playing bingo and also reviews about the top UK online bingo sites like Mecca Bingo.



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