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How Citizens Insurance Earns Its Customers

Citizens Insurance has been in the insurance market in the United States since 1915. The company has grown into one of the biggest in the country, and it is still expanding to broaden the scope to more states. Operating in the market through more than 600 agencies across the State, consumers have easy direct access to branch offices for filing applications, queries, filing claims, renewal, or requesting free quotes. 

Unlike most major companies having big branch offices in a large office building, Citizens Insurance put its branch offices in public places for examples department stores, grocery stores, street corners, office buildings, and most of them in shopping centers. Apart from the easy access, local branch offices allow for quicker response in times of consultations, claim filing processes, or investigations following an accident. The strategy works well that the company has been able to maintain a long-term relationship and attract more Citizens insurance customers over time. Nearby agencies also mean the company opens direct communication line with policyholders rather than speaking over phone calls.

The firm put its branch offices in public places for examples department stores, grocery stores, street corners, office buildings, and most of them in shopping centers. Apart from the easy access, local branch offices allow for quicker response in times of consultations, claim filing processes, or investigations following an accident. The strategy works well that the company has been able to maintain a long-term relationship and attract more Citizens insurance customers over time. Nearby agencies also mean the company opens direct communication line with policyholders rather than speaking over phone calls.

 

With agents working in many different cities all across the country, the company makes sure that all policyholders have an equal chance to elaborate their insurance problems or questions in more personal and friendly manners. Since those agents are working in the same neighborhood as the policyholders, the company gets a better understanding of economic perils. When a company considers every possible cause of financial losses, Citizens insurance customers have the peace of mind that local agents can address all queries and claims with proper approach and methods. There is a close on-going relationship between insurer and policyholders, allowing for an ideal working environment for both parties.

 

In addition to the local branch agencies, Citizens Insurance offers 24/7 services for queries and quotes via its official website. Lines of communication are available both via phone calls and emails, so the company can answer every question and address all issues on time. It is possible to ask for free quotes in one of the branch offices, but the company provides an online platform where all potential customers can request free quotes with no hassle. All services that relate to customers’ convenience are at the ready; this is also a strong reason why the company has a high number of clients throughout the U.S.

 

The company builds a network of customers also by providing an easy approval process for both new and existing policyholders. Approval process happens regardless of applicants’ past driving histories. Bare minimum documentations necessary for filing an application include title or registration and valid driver license. For a complete range of coverage, applicants need to prepare proofs of prior insurance and home ownership in addition to the minimum requirements.

 

Apart from the first-class customer service, it has a more traditional approach when it comes to a marketing campaign. Instead of using the more mainstream Internet media such as video marketing or online ads, the company uses conventional media including television advertisements and radio broadcast as well as prints such as newspapers, yellow pages, and billboards. Social media also plays roles in the Citizen’s marketing campaign, but the focus remains on the conventional methods. This is no longer new for the company’s existing customers, but it may be surprising for new ones.

 

Coverage

 

Another reason why customers keep on coming is that the company only has one type of insurance: car insurance. Big companies all over the world are proud of their product varieties and a great amount of choices available for policyholders, but the firm maintains its identity as an auto insurance company. By focusing on one service, the insurer makes use of all its financial resources to provide specific policies rather than a broad range of packages in bundle. All agents work to handle and cope with car insurance, meaning there will be a more specific approach in addressing any issues in association with an auto insurance policy. Types of coverage available include:

 

  • Liability Coverage: the essential coverage in any car insurance policy. It protects policyholder in case of accidents that cause damages to someone else’s vehicles or injuries.

 

  • Personal Injury Protection: a mandatory coverage in some states where no-fault regulation applies. It covers policyholder’s medical expenses, loss of wages due to injuries from accidents, caregiver services, and funeral expense when necessary. The coverage provides financial protection regardless of who is at fault in the crash.

 

  • Collision: a vehicle damage coverage that provides financial protection in the event policyholder’s vehicles are in need of repair or replacement parts.

 

  • Comprehensive: a complementary coverage to Collision. Damages as results of non-accident causes are within the financial protection scope of this coverage. Non-accident causes may include falling objects, animals, theft, vandalism, windstorm, and hail.

 

  • MedPay (Medical Payments): it is a secondary medical insurance that provides additional financial protection when policyholder’s primary health insurance coverage and PIP run out.

 

Direct Repair Facility

 

Citizens insurance has an additional feature of Direct Repair Facility which integrates payment systems between the insurer and select repair shops. Participating policyholders get additional benefits including:

 

  • Lifetime guaranty on repairs as long as policyholders own or lease the vehicle. This benefit applies to select parts, but it is not applicable when damages are results of normal wear and tear or improper maintenance.

 

  • Direct Repair Facility shops provide rental arrangements, even when policyholder does not have rental reimbursement coverage.

 

  • Convenient repair because the shop bills the insurerBusiness Management Articles, so the payment process is more efficient.

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR


 

Armando Bx was born on August 9, 1972, in Michigan, United states. His unique and great life propelled him to write content for many businesses at a young age, and right after a quick period in the Tv set, he moved to Fl, to follow a literary lifestyle. He published his initially brief post at age of 16.

 



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