We are about to start the Christmas season and most of us will eat way too many sweets. When new years eve has come, we will regret eating big amounts of chocolate and start a diet. Right now, a lot of businesses are preparing themselves for this time of the year. They sell diet products, e-books, video courses and lots of other things that are designed to help you lose weight. There are a lot of good products on the market, and also a lot of bad ones. Unfortunately, the bad ones are very well known and sold hundreds of thousands of times. Why do people fall for them and what makes them so successful?
When you do not plan to create a useful product, you are having a good time. You do not have to spend a lot of time and money on research. Also, your ingredients can be very cheap, because they won’t help your clients anyway. There is no need to test your product or conduct any studies. You already know the outcome.
When you create something really good, you need to protect yourself from copycats. But when your product is terrible, no one will try to copy it. This means that you do not need to pay any license costs, registration fees or copyrights. The famous authors Kitz & Tusch found out that this is why most bad products do not have a copyright at all, despite them promoting a “secret formular”.
Sellers have huge marketing budgetsWhen you save so much money on your product, you have a good budget rest for advertising. Especially online you can reach a big audience. When your ad and your salespage is good, you can trigger a lot of people and make a ton of sales.
Affiliate commissions are highThe more expensive your product is and the lower your costs are, the more commission you can pay to your affiliates. Because of this you will find a lot of positive reviews about bad diet products online. They get a commission for every sale they make. In comparison to legit products, the commission rates are very high.
People hope for the bestWhen you take a look at the advertisements of bad diet products, it becomes very obvious that they are more than exaggerating. However, humans tend to be trustworthy and believe what others say. They are desperately looking for a way to lose weight, because they are suffering a lot. This new shiny product comes at the perfect time and might be that solution.
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