Who leads the race for the world’s best mobile operating system? More than the end-users, mobile operating companies often ask this question to themselves.
Each one of them struggle to prove that they are No.1 in the world market; some highlighting the technological features, others citing their own market share and a few their past historical performance.
Who Overtook Whom?
The most recent research report released by Strategy Analytics, an analyst firm had a surprise element in it. The report pulled down the 14 years’ record of Nokia as the global leader. The title has gone to Samsung with shipment of 93.5 million handsets in the 1st quarter of 2012 compared to 82.7 million handsets from Nokia during the same period. Demand for Galaxy smart phones helped the former to post impressive numbers beating analysts’ estimates, said Strategy Analytics in a statement.
But that was not unexpected. In 2011 Samsung ranked No.1 in Europe while Nokia had the emerging markets by its side, according to an Analyst with Strategy Analytics. Prior to 2010 Nokia was the market leader. However, with competition growing in the Asia Pacific region, Nokia had to surrender a portion of its market share to brands like Micromax, Nexian and I-Mobile. The company’s weakened brand status posed trouble in selling its products. Nokia’s first Windows based smart phones, the Lumia 710 and 800 too could not help the falling market share. Android powered smart phones also gained momentum across the region pushing down the sales numbers of Nokia.
With record sales of iPhones in the fourth quarter of 2011, Apple was world’s top smart phone vendor with a market share of 23.8 percent. Also it occupied the top slot throughout 2011 with 19 percent market share. “Roberta Cozza, principal research analyst at Gartner attributes this success of Apple to growth of smart phones in Western Europe and North America. But in the first quarter of 2012, Samsung had toppled Apple from that position. In this segment, Nokia remained third. Nokia also suffered a setback in rankings. Standard & Poor’s has downgraded Nokia to ‘junk’ status at BB+/B.
But are these companies to be blamed squarely for the slide in their sales figures? Market Analysts do not think so. According to Kevin Restivo, senior analyst with IDC’s Worldwide Mobile Tracker, the slump in the European economy and weaker macroeconomic conditions worldwide have contributed to the woes of these companies in selling their products.
Stating the Winner
Worldwide mobile phone subscriptions grew from 12.4 million to over 5.6 billion in the last twenty years, penetrating through the developing economies. Worldwide, smart phone sales rose to 149 million units in the fourth quarter of 2011, i.e. a 47.3 per cent increase compared to the corresponding period in the year before, according to Gartner Inc. Total smart phone sales in 2011 reached 472 million units registering 58 percent growth compared to 2010. Android, BlackBerry, iOS and Symbian are the world’s best Mobile operating systems, claim mobile operating companies. They come about with better schemes and new innovations to your handset. Let them. As a general marketing principle, what users like most is the one that wins. That is what the latest reports indicate.
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