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Botox - One of the Most Demanded Cosmetic Products

The popularity of Botox has soared in recent years due to several factors including price, ease of use and dramatic results. Every year, millions of patients choose Botox as a quick, easy effective fix to their drooping skin.

Since its approval for cosmetic treatment of frown lines in 2002, Botox’s popularity has soared for several reasons. Its dramatic results give customers a noticeable improvement in a short period of time, which makes for great word-of-mouth advertising for the products. Also, several celebrities have admitted to using the product, only boosting its popularity. The company’s ad campaign has also contributed to its popularity as well. Each year, demand for the product increases as more doctors are performing the injections and more consumers are aware of its benefits.

The price point of the Botox injection is one of the reasons for its success. At a couple of hundred dollars for the service compared to several thousand for a surgical procedure, it’s easy to see why patients keep coming back. Also, the price point makes it affordable for new groups of people to experience the benefits of cosmetic wrinkle reducing. Now the average middle class house wife can afford to improve her appearance by reducing wrinkles; something she probably would not have been able to afford if a surgical face lift were her only option. By offering a product that can reduce the appearance of wrinkles for only a few hundred dollars, the company has created a whole new market for wrinkle reducing procedures.

Another reason for Botox’s surge in popularity is because it’s easy for doctors to administer and easy for patients to choose. It’s an in-office procedure that can be accomplished in just a few minutes. Being a non-surgical procedure, there is no down time from work, no time to heal and no surgery. You simply set an appointment with your doctor, show up with wrinkles and walk out with your wrinkles on their way out. The ease of use has contributed to more doctors performing treatments as well as more consumers demanding them.

The fact that the Botox injection produces dramatic results in a short period of time also contributes to its success. A patient that receives a treatment can expect noticeable results in 5-7 days and full results within a month. Muscles in the face are relaxed by the injection, which reduces the appearance of wrinkles. The wrinkles they have from age, gravity and the sun will have a diminished appearance and a smoother look. Patients not only comment on their improved physical appearance, but also mention the boost to self confidence that is achieved from use of the products. Most physical changes to a person’s body take a long time to achieveArticle Search, but Botox caters to American consumers want for a “quick fix”. Dramatic results in a short period of time are “Just what the doctor ordered!”

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