Bad Health Could Bring You Wealth

Oct 15
21:00

2002

Stephen Bucaro

Stephen Bucaro

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Bad Health Could Bring You Wealth

By Stephen Bucaro

Are you suffering from an illness or medical condition?
In a survey by the Pew Internet Project, 73,000,000 people
in the US alone said they went on-line in search of health
information. This provides a great profit opportunity for
a Web site that provides health information.

How do you profit from a health web site? Here are
some ideas:

1. Sell affiliate products like vitamins and natural health
remedies.
2. Review books about the condition. This makes good
content, and you also just happen to provide a link to
purchase the book.
3. Sell advertising in a newsletter about the condition.
4. Sell your own ebooks about the condition.

How to develop your health information Web site.

To get sales from your Web site, you need traffic. To get
traffic you need to be listed in the search engines. To
get listed in the search engines, you need quality
content. Create quality content by monitoring the major
health information sites, such as JAMA (Journal of the
American Medical Association) and Mayo Clinic. When you
find an article related to the topic of your site, write
a news story about the article.

It's perfectly legal for you to write a news story about
an article or research study. Do not plagiarize or
violate the copyright. Restate the article in your own
words. You can even directly quote a section of the
article as long as you put quotation marks around it, and
the quoted section does not constitute a major portion of
your article.

Important points:

- Don't create a general information site. People are
looking for information about a specific illness or
condition.

- The best subject for your site would be a condition that
is too embarrassing to talk about, like herpes or
incontinence.

- People are especially interested in non-invasive,
natural, and alternative treatments.

- People avoid health sites that are too commercial. Don't
use giant banner ads or popup windows. Place your
advertising in a third column, at the bottom of the page,
or deviously weave it into the contents of your articles.

What makes a health Web site special is that you are not
going out looking for people who might be interested in
what your site is about. Instead, you are putting your site
in the path of a stampede of people already going on-line
seeking health information.

How much you earn from a health Web site depends a great
deal on your sites credibility. If you have an illness or
medical condition, this gives you extra incentive to work
on the site. And what would give a health Web site more
credibility than the fact that it is run by a fellow
sufferer? Your bad health could bring you wealth!
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