It really makes no difference if you call it home staging or home
fluffing; the goal is the same - to get your home sold quickly and for
the greatest amount of money. Thereís an abundance of articles and
information which will tell you how to go about staging your home. But
these often forget the basic premise that will make the difference
between leaving money on the table and maximizing the equity in your
That basic premise does not involve cleaning, painting, repairing, or moving; itís a change in perspective. You stop seeing your house as your home and see it as a product. To do this effectively you must put aside your ego and view the home selling process without emotion.So what does this mean? First off, it means you realize you arenít selling your home Ė youíre selling someone else's dream. But it doesnít stop there; once you understand that your home is a commodity and youíre marketing a dream, thatís when the real shift has to take place and your ego needs to move aside. The way you decorate and live in your home is probably not the best way to market your home. Ouch!† Even if you clean until the whole house sparkles and you declutter and depersonalize, itís likely that your personality and the way you relate to the rooms in your home will shine through. Itís a safe bet that your home is decorated to suit your individual tastes, not the broad market. Too often this is the point where the homeseller draws the line, ďThatís it, no further! I think this house looks great! Iíd buy it, and if Iíd buy it, other people will buy it.Ē What a shame! Itís likely you just turned your back on cash. The truth is, if your house is priced correctly for the market, somebody will buy it. But in terms of maximizing your selling price, numbers count. The more people who fall in love with your house, the better the chance youíll maximize your equity. However itís more than just getting the ďrightĒ number of people or the right price.† Ask any marketing professional Ė price and packaging go hand in hand. The better the packaging is at selling the dream, the higher the price a consumer is willing to pay. Thatís where a professional home stager comes into the picture. Home Stagers understand the art and science of marketing homes. Since they have no attachment to the contents or decorating style of your home they can view your home objectively and make the changes that will maximize your sales price.† Professional home stagers specialize in marketing dreams, they do it everyday.
Larry Hann is a St. John's, Newfoundland based realtor who believes professionally staged homes sell quicker and for more money. Home staging is one of the many marketing tools he uses when selling St. Johnís real estate.