4 Strategies for Using AdSense Effectively

Dec 11
10:23

2008

Alan Lim

Alan Lim

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Using AdSense can be easy but with a good understanding of a few key strategies, you can maximize your success immensely. Here are four of those strategies.

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When you set up a blog or web site,4 Strategies for Using AdSense Effectively Articles you may have already decided that there are some great opportunities for money making. You might join an affiliate program or sell banner ad space, for example. However, one of the best ideas on how to make money is by using AdSense. This helpful program will place ads on your site. When site visitors click on those ads, you earn money. Here are some strategies to help you discover the secrets of using AdSense to maximize your earning potential.

Things to Avoid

When you’re writing your content, you want to make sure that you leave off some items. For instance, you don’t want any of your content to discuss certain topics or products, such as tobacco or weapons. Google has strict policies about now placing their ads on content that contains this type of information.

A smaller concern is the use of any character that is non-standard English. For example, if you have a German last name that includes an umlaut and you add this to your page, you could end up with Google ads that are written in German. The problem is that the system which generates the ads for the pages is imperfect occasionally. To prevent these issues, make sure to avoid the use of any non-standard characters in your content.

Always Control Your Account

The temptation to turn over the management of your AdSense account could be one of the biggest mistakes people make when using AdSense. The problem is that if you are turning over your account to someone else you are giving them a lot of power over the content on your site. You could also be giving the power to scam you either out of your earnings or out of important information.

The best idea is always to manage your own account. If you’re using AdSense, be sure to control your account. You can always turn over other parts of the process to a third party, such as writing the content or handling the design.

Always Ask

When you’re using AdSense, you don’t want to take anything for granted. If there’s something you don’t understand or aren’t sure about, you can always contact Google for help. Even though the company is massive, they have a stake in your success. Remember you’re not earning every penny that is generated from those advertisers. Instead, a good portion of the money goes to Google and they are profiting handsomely from the endeavor. Most reports suggest that the Google customer support is quite happy to answer any of your questions and you should make the most of that when you’re using AdSense.

Know Your Keyword Density

Google doesn’t think fondly of what are called spam sites. We’ve all been to these sites which are flooded with keywords to the point that there’s no useful information there. If you’re running this type of site, you might have problems being approved for using AdSense.

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