What is the worst possible thing that can happen to your web page? If you are thinking downtime, then you are off to a good start because the less that a individual can visit the site itself the worse off your page rankings will be.
But if you think that's it, you would be wrong. Downtime usually doesn't take very long to discover. It is something readily apparent when you go to preview your posts after publishing. If you can't catch to your site, then you will agree it right away. The dangerous items that are likely to harm your site more are broken links because they lie hidden and are not clear until a specific link is targeted. Depending on which page is the offending one, you could very well be turning away business and showing that your readers or users that you do not need the appropriate attention to detail to be considered as a source for potential business. Broken links are aggravating and unnecessary, but the only way to catch rid of them altogether is to be vigilant in how you deal with them. That's why a great number online businesses and web page owners choose to run a broken link check via SEO, or google search engine optimization, on a daily basis. SEO tactics can help you to discover the pages that are performing well (as well as the ones that are not) and to respond accordingly. You can see things the way that your users see things, and you can use this highly effective tool to spot irregularities in the way that a web page is displaying. Broken links cause users frustration and they hurt the overall integrity of your site if left unchecked for too long. When you are doing nothing to monitor or control your site, or you are using manual methods far too irregularly, then you can't help but miss the problem areas. Nothing is worse than having a reader bring matters to your attention, because it shows you are not being proactive with your site and not running the quality assurance checks that you need to be in order to maintain a consistent and operative web page. Professionalism is the key both online and offline. People will not buy from a service that they do not trust, and the Internet requires greater lengths to build trust because there isn't a face to face component. online, broken links, especially in great numbers can be the death of you. So use broken link checks via SEO to isolate the problem areas, and the causes of these problem areas to prevent future arriserences. Only then will you be able to please your users and need the peace of mind that you deserve.