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Facebook Advertising - Promote Your Business Via Facebook

Almost every marketer knows about PPC advertising. As a result, cost per clicks have sky rocketed and for some marketers, it's just isn't profitable to create PPC campaigns anymore. Fortunately, the ...

Almost every marketer knows about PPC advertising. As a result, cost per clicks have sky rocketed and for some marketers, it's just isn't profitable to create PPC campaigns anymore.

Fortunately, the Internet is a huge place. There are other ways you can drive traffic to your landing pages. For example, instead of bidding for clicks on PPC search engines, you can try buying clicks from social media websites like Facebook. Before you start advertising, it's important that you have at least a basic understanding of Facebook.

Facebook is a social networking platform for the general public. With the site, there are many sub-communities. For instance, you find groups that are started by music lovers, gamers, sports enthusiasts, etc. You can join Facebook as a member any time you wish. Membership is free. After joining, you may decided to join any of the sub-communities as a member.

Facebook has an API that allows developers to create games and applications for its members. The API is so popular that thousands of apps have already been developed on the website. These apps range from mindless games to sophisticated applications. You can choose the apps that are most useful to you.

The applications and games have attracted millions of members from all around the world. As a member, you can invite friends to join your network. Usually, the more time you spend on Facebook, the more friends you have within your social circle. Family and friends can keep one another up to date about their latest activities via forums, blogs, or just by leaving comments on profile pages.

As an Internet marketer, you are interested in driving targeted traffic. So how do you advertise on Facebook and benefit from the millions of page views that it gets everyday?

There are two ways you can get more exposure for your site. The first way is through a more traditional model - cost per impression (CPM) advertising. Using the CPM model, you pay for every thousand impressions that your ad is shown. For example, if you bid $5 per CPM, that means you will be paying $5 for every one thousand views.

The other model is the cost per click (CPC) model. This model is similar to the PPC advertising model. You don't pay anything for showing your ad. You only pay when someone clicks on your ad and visits your site. How much you pay depends on your bid price, as well as the number of competitors.

When creating your ad campaigns with Facebook, you see various targeting options that are not available in other advertising networks. That is because Facebook has private information about its members. For instance, you can try targeting by age group. Or you can try targeted based on specific interest. In other wordsArticle Submission, you can use the targeting options to filter out traffic that you do not want. This will improve conversion rates for your website.

Source: Free Articles from ArticlesFactory.com

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