Your SEO campaign can scale new heights if you know the dynamics and important aspects of images in your webpage that impact on search engine optimization.
It is a good way of giving your readers positive experience as they read through the textual content of your Website or blog site. When using the appropriate images in your blog post, you resolve the issues that are related to "text clutter" as you are able to reinforce the message that you want to convey and deliver the textual content in a segmented manner. In addition to the positive experience of your readers every time they visit your website, it is also a great way of drawing relevant traffic to specific pages in your website. For instance, a person who is searching for holiday destination options would normally perform a Google search using popular landmarks as search term. There are other verticals in modern SERPs, like news, videos and images, which are incorporated in the first page of organic search results. This means that if you are running a travel website, images used in the webpage which are properly optimized will have a better chance of getting a good spot in search engine result pages. Indeed, image optimization is a critical lynchpin of SEO campaigns. What is in a FilenameSearch engines cannot directly "read" the images in your website. Thus, you need to learn how to harness other variables which search engines can use in interpreting these images. One of these variables is the filename of your image. It is normally used by search engines in determining the content in your images. It would not be wise if you use irrelevant and vague file names for your images. You have to understand that the filename provides opportunity for you to use content that are keyword-rich. This SEO rule is extremely important when you are promoting products or services in your website. You can use the filename in manner that would address the requisites of image optimization. You can assign unique and relevant filename for each of the products or services that are showcased in your website. It is more effective if you assign product or service-specific filenames to each of the images that you want to incorporate in your webpage. This technique is a better alternative to having a generic term that would tend to classify the images under a common category. Stick to this cardinal rule in image optimization - make the filename product-specific. The Value of Alt Attribute The 'alt attribute' of images gives internet marketers and webmasters the opportunity to bring keyword-rich description of such images into the HTML coding that make up the webpage. The textual content is crawled by search engine spiders for the relevant information used in search engine result pages. Obviously, the 'alt attribute' gives you a great opportunity to get those targeted keywords into one of the important aspects of your webpage. There are other techniques that you should also consider in order to draw extra SEO juices from the images in your website, and these include the use of boldface text and image captions. It is imperative that you draw up the necessary strategies that would allow you to enhance the keyword and semantic structure of your website.