Knowing your Google SERP is vital to the success of your website and, depending on how much of your business is online, your financial success.
SERP tells you google search engine results positioning. In other words, how do you rank against other websites? How does this information help in the process of building a better website? Only by knowing where you stand among the rest can you need a benchmark of success. So how do you harness the information that your SERP will give you for the betterment of the site? You can start by taking advantage of the following information: Where you rankThere are millions of web pages out there, and if you do not realize where you rank among the millions and millions of sites, then you are unlikely to grow your traffic and, subsequently, your business. As much as rank matters, however, it also helps to realize where you rank within the results of other industry. Are you the top dog or is there somebody else out there, who is doing it better, cheaper and more efficiently? Once you realize where the excellence benchmark resides, you can start shooting for it. In direct mail advertising, this is known as "beating the control." The goal of every campaign is to usurp the bestselling champion of campaigns and become the new control. Direct mail has been testing several results against each other for years, but the data has not been instantaneous to come by as it is with the SERP tool. Know the role of competitionSo you're at the top. Why is it important to keep monitoring the SERP? Well, the Internet is a global marketplace. It is a place, where somebody out there is always eyeing to implement the next best thing. Picking apart the competition is the hallmark of a good business. You should be doing it, and once you're at the top, you should expect it from the competition. Resting on your laurels will put you on the fast track to falling behind. Staying on top of your competition's game allows you to continually find new and creative ways for keeping your traffic interested in what you need to offer. Know your own goalsMany websites looking so caught up in their SERP ranking that they lose sight of what their own goals are. Being the best is useless if it is in an area that you aren't actively engaged in. The only way to reach success as a website and as a business is to realize what you're in the game for to begin with. Do not ignore your own pursuits in your effort to looking to the top. The SERP is a great tool, but it can't always save you from misguided wishs.