Online businesses need SEO. You would be hard pressed to find a business with online assets that don’t have SEO in its marketing mix. SEO largely means creating an authority for a brand through valuable content and then gaining backlinks through them.
SEO or search engine optimization is a process which keeps evolving every year and with Google keeping everyone on their toes, no one can take chances with leaving things to chance. This is where a really good SEO Company in UAE comes into the picture. To keep up with the competition and maintain that winning edge you need a SEO Company in UAE that will give you the best services in its most updated form. So what do we mean by the best? Well, there are several ploys that will get that coveted spot on the search engine page, but for that you need to know what exactly gets you there. A little information about the best services is always good for your business decisions, so let’s get started and see what you must expect from a good SEO service provider.
A Secure Connection to the Server
E-Commerce websites in particular need a secure connection in order to be in the good books of Google. Without that no matter how hard you try, there is only so much other SEO tactics will work. The first thing your service provider should talk about is getting your site on a secure server. This may involve a few technicalities such as redirecting the unsecured site to the new one with site redirection techniques.
Schemas are special codes which are really helpful in telling search engines what to find where. This is done with the help of codes which use special tags at appropriate places to point search robots to the most important sections of the website. Among many things Schemas can help in showing web search bots where to find name and description of a product, price, customer reviews and ratings, which is a great thing if you are a commerce website and you want to reach the top position in rankings.
Breadcrumbs and in-site search boxes
There was a time when breadcrumbs werent thought of something very important in the larger scheme of things, especially by people who had relatively small sites to maintain. Big sites however made very smart use of breadcrumbs in leading their visitors down the right path. It is faster, easier and intuitive to reach a page than clicking on the back button or starting all new from the home page. Ask your SEO Company in UAE to implement this on your website especially if you have too many pages to think about. Another thing that helps is an in-site search box. Also, both of these help a lot in scoring SEO brownie point.