Finding a good search engine optimization company anywhere in the civilized world can be a very challenging experience especially if you're not too sure on what SEO really is.
If you are not too certain on what the acronym stands for no one can really blame you. Search engine optimization has gone through many changes over the last five years since Google added some major updates to how they rank content. While many of these changes have put a lot of companies out of business it has helped the cream rise to the top. And this is ultimately a good thing because it improves the user experience when surfing the web. It also improves the job opportunities for content specialists and strong search engine optimization companies. The bottom line is if you can get results then you have a very bright future online.Knowing this going in to an interview with a SEO Company can help you cull out the good from the bad. In that spirit here are two questions that we recommend asking if you are considering one of these professionals or professional agencies.Do they know Panda and do they know Penguin?These two major updates from search giant Google really changed the game when it came to search engine optimization. Not only did it alter the practices of many professionals in the industry but it also enacted major changes in how results were displayed and ranked. You would be wise to ask about the results that these companies have received since these updates were implemented and also ask them how they managed to adapt and how long it took them to do so. If they want your business bad enough these examples will be at the ready, and you will know enough to know whether pursuing the next questions are worthwhile.Are they familiar with the implementation of multimedia posting?The old days of keyword stuffing and hitting specific word counts are long behind us. With improvements to Wi-Fi technology, users are now able to move from one page to another with lightning fast speed and incredible load times. This has made audio and video media more accessible to the common user. Ultimately, this is a good thing because different people learn in different ways. Instead of simply reading a wall of text, web visitors can listen to podcasts or watch videos online. A solid audio-visual presentation can often do more good than a 500 or 1000 word article. And in many cases all three forms of media are necessary so having the flexibility to include those, and the knowledge behind the content presented, will make you more successful.Is the Company familiar with Google's webmaster guidelines?Google does not represent the World Wide Web. But they are too big to be ignored. Hence, it's important for any SEO Company to be familiar with standard webmaster guidelines. Companies who are not familiar with these guidelines may put your website at risk. When choosing a SEO firm, don't be afraid to ask questions. The goal is not just to choose a firm that deliver results. You should also aim to look for someone you are comfortable working with. Having good rapport with your SEO partner can lead to a rewarding and enjoyable working experience. If a company can earn your trust and point you to good, solid examples of previous work, then you might consider hiring them.