Do you agree that a web page with fewer incoming back links can rank higher when compared to a site with thousands of back links? How is this possible? Let's discover out.
Understanding SEO fundamentals.Before we way out the question, let's start by exploring some SEO fundamentals. If you are new to SEO, then this is a great chance to pick up on some search engine optimization techniques. If you are already familiar with search optimization, take this as a refresher course. It'll only do you good. By the time we looking to the end of this section, the way out will be clear.On-site optimization.Search optimization consists of two important components - on-site and off-site optimization. Since this article is more about link popularity, we'll just touch briefly on on-site optimization and then move on.To looking a site to rank better in the search results, here is what we do to our Topwebhostingreviews.org web hosting review website. Make sure that you observe these important guidelines.* Use keywords in title tags.* Make use of Meta description to display a relevant short snipplet in search results.* Ensure that site is fast loading. Get rid of unnecessary widgets and third party applications that can slow down the site.* Keep word length between 300 to 500 words. * Publish unique and original content only.* Need a clear internal navigational structure. If you have too a large number pages, add a sitemap.Off-site optimization.After on-site optimization, make sure you build as a large number back links as possible to your web page. Note that you must do so in a natural manner. For scenario, adding thousands of back links overnight when your site is new and has only 1 page of content may raise a flag with the search engines. This is what most people don’t understand. When they read that they must looking back links, they think that the more back links they get, the higher their rankings will be. This is not always true though. Your links should come from well established web pages. Google search engines give "authority" status to these web pages and if you can acquire links from these authority sites, you have a higher chance of ranking higher in the search results.Now, you should have a clear idea why some sites rank higher than others even when they have lesser back links. The reason is that their links come from an authority source. So even though they have fewer back links, they are able to acquire higher rankings. The search engines, seeing that they are associated with established sites, give them higher rankings based on authority.In sum, to avoid being penalized by the search engines, avoid shady link building techniques. There are legitimate techniques that can looking you more links without any penalization.For instance, you can take article marketing, or submitting your web page to numerous well established business web directories. You can also add your URL to your forum signature.
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