If you wanted to know how effective your website is doing, and the specific number of this then Google Analytics can help you do just that.
Analytics is basically just the study of the visitor behavior on a website that is on the internet. It is a process of measurement, collection, and analysis of activity from visitors to the website. This helps determine the aspects of the website that work towards reaching a higher and better business goal. This is the importance of Google analytics to any business who wishes to expand and populate their business market through the internet. Website Analytics helps you better understand your website's traffic. Website statistics software designed to provide website owners with detailed information and convert your website traffic in profitable business. You can see how many visitors your website has, where they coming from and what pages they visit, how much time they spend on any particular page. There are a number of reasons that Google analytics can be used. They include, but are not limited to: tracking visitor behavior, tracking exit points, tracking marketing efforts, tracking the bounce rate of the website, tracking the conversions and to identify obstacles in conversion throughout the website, and lastly to track the contents effectiveness on the website to the visitors. Of course, there are a number of software platforms to use to get all of these points depending on a number of different things on your business and the website that you have. The size of your website should play an important role on what software to use. You will want to check your page amount. This is because the more dynamic the site is, the better the software will need to be. It should be reliable and dependable software as well. This is because you're sharing your website data with many other third party software platforms to use the information. The cost is another big issue since you do not want to spend too much on the software you choose to use. You should be able to spend a decent amount, and also get the benefits of other software for the same price. Is the software user friendly? If the software is hard to run, and you do not understand it or perhaps it is too complicated and difficult to understand then you might want to look into other options. You also want to make sure that the software meets the system requirements. With Google analytics they do not display information right away; it usually takes around a day for them to tell you the overall value of the site and statistics. The software usually will let you know exactly what you need in order to run it successfully on your business website.