Let us think for a while about the mobile Internet. According to the recent study by Harris Interactive, a lot of UK mobile users try mobile Internet, only 10% of them use it for more than 1 week.
The most common users are people between 16 and 24, while 53% having tried the service and only 19% use it for more than a week At the same time mobile Internet seems to be more popular with males than females 36% of male respondents tried it (13% at least once a week), and only 22% of female respondents did (5% do it once a week). Tom Perrott comments on this: “Repeat use of mobile Internet will depend on what is available on this platform and like mobile TV will be driven by content. Previous Harris Interactive research that looked at uptake of mobile Internet indicated that TV sport was the most desired content when on the move. Major sporting occasions, particularly tournaments, may boost mobile Internet trial and then subsequent use.” And why do you think such a great service as mobile Internet is not that popular and loses clients? As in any sphere of modern life it is content that matters! And the providers of these services seem to be slow to realize the fact. For the time being mobile Internet is dull and unattractive to use. What needs to be done is to pack the space with high-quality attractive and appealing content. Until then people won’t come, and mobile Internet will remain a progressive, but dead area. Mobile general
