Search Engine Marketing Defined

Sep 18
15:59

2011

Bob B. Hamilton

Bob B. Hamilton

  • Share this article on Facebook
  • Share this article on Twitter
  • Share this article on Linkedin

Search engine marketing is a way to get visitors to your website. You will be trying to increase your rankings in various search engines such as Google, Bing, and Yahoo. There are a variety of methods you can use when it comes to search engine marketing.

mediaimage

Search engine marketing is a way to get visitors to your website.  You will be trying to increase your rankings in various search engines such as Google,Search Engine Marketing Defined Articles Bing, and Yahoo.  There are a variety of methods you can use when it comes to search engine marketing.

One of your main options is paid search engine marketing.  You will pay to place an ad on the search results page.  Whenever users click on that ad, you will then be charged a small fee.  There are various programs you can use for paid marketing, but Google's Adwords is by far the most popular.

The ability to get instant results is the main benefit of paid search engine marketing.  You will not have to work hard and wait months for your marketing efforts to pay off.  You will immediately start receiving traffic to your website via the search engines.  Obviously, the main drawback is you will have to pay for this traffic.

You could also try to optimize your website for the search engines in hopes you will be ranked naturally.  This is known as search engine optimization.  This method is free as long as you do all of the work yourself.  However, it can take quite a while for you to see results.

When it comes to using SEO for your search engine marketing efforts, one of the main things you will need to concentrate on is getting as many backlinks to your website as possible.  Websites with more backlinks tend to occupy the higher rankings.

However, it is not very effective to get tons of low-quality backlinks.  It is best to get links from authoritative websites.  If you get links from websites with a strong reputation, your will soon earn a strong reputation itself.

Another major part of search engine optimization focuses on various aspects of your website, known as on-page optimization.  You want to use keywords people search for so they will find your website when conducting searches.  You should not use them too often though since the search engines may consider your website too spammy.

When it comes to using SEO for search engine marketing, you also need to provide your website visitors with quality content.  Search engines are responsible for directing people to quality websites.  If the search engines determine you do not provide visitors with quality content, they will soon stop sending them your way.

Search engine marketing is an effective way to get a lot of visitors to your website.  If you want instant results and have the necessary budget, then you should look into paid methods.  However, optimizing your website can be just as effective and less expensive, but you will likely have to wait to see the results.