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Ways of adjusting the four pack paid search ads

The appearance of Google’s SERP periodically shifts as they generally experiment with the latest way of displaying the paid along with the organic search results of the customers. Read on the article to learn the latest approach of SEO strategy for four pack paid search ads.

The appearance of Google’s SERP periodically shifts as they generally experiment with the latest way of displaying the paid along with the organic search results of the customers.

The latest iteration removes the paid texts advertisements in the right hand column, but it extends the paid results in the organic search results. It is to be noted that four advertisements are being shown above organic search results.

Larry Kin one of the famous strategists has opined that Google is zero sum game that someone needs to win and someone has to lose. As per as the data of Kim, PPC will be the winner in this case, while the organic search will be the loser. Listed below are below approaches as being pointed by the experts:

  • The paid search results now look more like organic results.
  • The number four paid ad has taken the spot that was occupied by the number one organic result
  • The number of pages returning four ad is growing in rapidity and these pages such as organic results below are getting folded.

SEO is all about solving your problems. It is ever evolving, try and stay one step with Google. You have worked through algorithm changes in the past. This is just one more step which you need to cross.

Listed below are few of the approaches which you need for strategic planning for the latest faces of SERP’s:

Commence aiming for the answer box- You need to stay in the SERP spotlight by getting your website selected to be featured in the answer box. The particular answer box still falls below paid results, but it is being permanently called out. With the prolification of voice searchFind Article, it includes the phone search. You should always be ready for shifting the web copy towards more and more naturalized language.

Some of the experts are of the opinion that the voice based queries tend to be longer phrases and do tend to be questions. Therefore you should be shifting your content into a question and answer format in meeting the various queries of the particular searchers.

As an extra advantage writing for natural search can surely increase your chances in making it into the coveted answer box.

Making local optimization the top priority-If you are having a business relating to bricks and motor the business location gets in that local pack is very much important than ever before. Otherwise the organic search space on this SERP is virtually nonexistent after four paid results and the localised packs.

For these particular recommendations one needs to ensure that your site makes it into the local pack.

  • Make it sure that your NAP which includes your business identity along with the address and phone number is in readable texts on the concerned website on the multiple pages in your header.
  • You need to add local scheme mark-ups to your code
  • More importantly you need to commence with Google my business page.
  • You need to rank up the reviews

In the final steps you need to work with the keywords and form closer alignment with paid search. The coordinated efforts will surely be dominating SERP’s and will pull in more and more visitors.


Source: Free Articles from


Pamel Scout is a digital marketing and PPC expert and writing blogs and articles on the relevant topics on behalf of Zoom Web Meida ( a certifiled company) since 6 years. 

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