If you want to get ranked with the major google search engines, then you have got to play by the rules that they have set in place.
Those rules are nothing new. They are called google search engine optimization, or SEO, techniques, and they are a great way of catching the attention of organic traffic while offering quality content that informs, entertains, or helps one to solve a problem. SEO techniques may be nothing new, but they are certainly effective when it comes to getting your site to the top of those engines. If you are ready to put SEO to work for your site, but you are uncertain of what the next steps should be, listen up! Search engine optimization requires frequency. Your site needs to have updates on a routine basis. It cannot afford to sit dormant while the competition keeps theirs up to date. If you really want to set yourself apart as the source in your industry, then you need a steady flow of worthwhile content that is tagged correctly. Tags basically tell the story of your story. They are keywords that relate heavily to the content piece, and they can be attached to videos, audio files, and text. In a 500-750 word piece of content, which is the norm for Internet expectations, a standard "story" should have at least 10 tags in order to be effective. But remember, the words must be relevant to the content. And the content must be relevant for your audience. You may be able to get readers or listeners or viewers through black hat marketing techniques, but you will not be able to keep them. For one, sites like Google and Bing have strong detectors in place to weed out the chaff. You can't afford to get by with sleight of hand. In fact, you'll end up spending more money and time if you try it than you would otherwise. Instead it is important that you list ideas that would be of interest to your target audience and then you fashion the content around those ideas. A happy audience will not go unnoticed by the google search engines, especially when you are pulling in tens of thousands or more unique users per month. The great thing about SEO is that you do not have to have a lot of money to run a successful advertising campaign online. You simply have to have creativity and the desire to give your audience the type of web page they deserve, and not just another time waster that will leave them angry instead of informed. If you are ready to get started, you may wish to check first with an Internet marketing firm or your hosting provider for further information.
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