What is domain brand name protection? In short, it is the practice of securing your identity as a business or website on the web.
The easiest way to do this is, when deciding on a name, don't simply purchase the dot-com version. Think of all the different extensions that your name might also be used with, such as dot-net, dot-org, dot-edu, dot-info, etc. Instead of purchasing just a dot-com, purchase each of the extensions that go with your primary name and redirect them all to the address that you would like to primarily be associated with. But why spend more on domain name brand protection when you don't have to, you may be thinking. Glad you asked! Keep your potential customers and clients from becoming confused. It is entirely possible that if you run a website using "outdoorfurniture" as your name, there will be dot-net, dot-org, and dot-info versions for the same title. It is worth it to secure these other popular domain names before someone has an idea similar to your own, and you're left hoping that your customers choose the right place to visit. Stake the claims of your competitors before they get a chance to cut in to your business. Jumping on domain name brand protection immediately means that you will not have to worry later on about an original idea getting appropriated by some Johnny-Come-Lately. Act fast, preferably at the time of your first domain name purchase, and forgo any aggravation down the road. Increase potential for exposure-in other words, make it easy to be "found." The world of today is fast-paced and hard to keep up with. It is entirely possible that a customer remembers what your site is called, but fails to remember the extension. When you own all the domain names and redirect, you've made it possible for that forgetful customer to find you no matter what. Brand yourself cheaper than you can anywhere else. A branding initiative can cost millions of dollars-depending on the size of your company-and can take a very long time to complete. That's using traditional methods. Securing your full web identity by purchasing your website name with all the most popular extensions means that you can brand yourself for a few hundred dollars, maybe even cheaper! It's too easy not to. When most web services make it easy for you to see other available domain names that share your page name but simply feature different extensions, it is just too simple not to sign up at the time of registration. What is in a name? If you are asking about a domain name, everything! The key to who you are and how you are perceived on the Web is all the difference between the online winners and losers.