Web site design is not often something that you think about when it comes to getting to the top of the search engine ranks, but you would be surprised at just how much of a substantial effect that it has.
For starters, your design is what will make or break the user experience. If you can't keep the people that will hopefully be your audience happy, then it will be very difficult staying afloat against the competition. Distracting colors, pointless designs, unnecessary use of flash, and intrusive advertising are all design problems that run people away in droves. Remember the Internet is a global marketplace. Whatever your idea for a site is, the chances that it has never been done before, or that there isn't some hungry competitor waiting for sites like yours to make a mistake are nil. Those wondering why their design matters so much should look to their own user experiences. Take the things already mentioned. You would be hard pressed to find a user that enjoys any of those things. Yet every day site owners take too much advice from the "experts" and bog down their web page with an experience that directly gets in the way of user convenience. Irritating your user will also irritate your search engine rankings.For starters, your content does not need a chance to shine in such circumstances. You could need the best content in the world, but if your design is getting in the way of the user experience, then you need yourself a problem. Furthermore, the more unverified advertisers that you bring in, the more likely you will be to get spammed or end up with a virus that affects your site's operations as well as your users' personal details. In order to avoid both of these hazards, you need to steer clear of those bells, whistles and trinkets that will push your content to the background. The more that you need wrong with your site, the more that engines such as Google will notice. For starters, they need special technologies called "bots" that look out for spam or black hat marketing techniques. If they find it, then they will remove your site and possibly blacklist you so that you can't get on to other sites. In addition to this, they've got the consumer watchdog, who does not appreciate having their personal emails or information used for ill conceived purposes. You annoy either one of these components and you need got yourself a ticket to the blacklist. So as you plan out your web site, don’t just assume that design is immaterial. It is perhaps one of the most important components to a good web site and a healthy search engine ranking.
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