3 Tips On How To Save Money On Your Next Trade Show Display

Trade show booths can be expensive, but your trade show installation doesn't have to break the bank. Discover how you can save on a trade show display of any size, including custom units. 

Buying a trade show installation can be a major financial stress, particularly if you are planning to invest in a large or heavily customized unit. As money grows tight for companies, many are seeking a less expensive alternative that will allow them to continue investing in valuable trade show booths without having to pay a lot of money. There are many options available to help your company find a great convention presence at a fraction of the normal cost.
Option #1: Rental Trade Show Booths
Many companies shy away from choosing a rental because they believe it will be less customizable than a purchased exhibit. While there will be some difference in customizability between the two, rental exhibits are surprisingly malleable. The real trick is to look for a unit that already has the structure you're looking for. Structure is one of the few elements that can hardly be modified at all. Colors, text, photos, and even useable area can be changed to some extent on rentals; only the bones of the piece are completely immobile.
Best of all, a rental trade show display often comes at a substantial discount, particularly for companies that don't frequently attend conventions. With a rental exhibit, you only pay for it when you use it. At other times, you don't have to focus on storing it or shipping it to your convention. All you need do is ensure that you communicate with the chosen rental company to ensure that it's available when you do want the unit. 
Option #2: A Bargain Trade Show Installation
Finding a great deal on an exhibit that you intend to purchase is usually harder than finding an inexpensive rental. It can be difficult to discern whether a bargain piece is really a bargain, or just badly made, so purchasing one can often be risky. If possible, you should always examine the unit before you actually buy it. You want to be able to see the construction for yourself so that you can know firsthand whether or not it's something that is likely to last. As you get more experience working with convention exhibits you will become more knowledgeable about marks of quality and better able to judge a great bargain when you see one.
Until you have the more in-depth knowledge, it is often best to seek bargain prices from companies you know to be reputable. A strong company will not typically produce anything of bad quality, even if they're planning to offer it at a steep discount. Just be sure that you are not unintentionally choosing to buy something that's being marked down because it is defective. Research the trade show installation, and don't hesitate to talk to the company – if they're truly good, they should be very willing to tell you about their product.
Option #3: Ask Your Current Company For A Discount On Your Next Trade Show Display
Companies often write off this option before even asking their sales representative about it, effectively eliminating any chance that they might accept. If you have a long standing relationship with a particular design firm, explain to them that you're tight on funds and looking to cut back. They may well be willing to give you a deal this time so that you can continue working with them, creating a great situation for both of you!

Article Tags: Next Trade Show, Trade Show Display, Next Trade, Trade Show, Show Display

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR