39 Myths About Selling Information Products - Here is Our Take

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I was looking for a program to do a review on tonight and came across 39 Myths About Selling Information Products by Dennis Hessler. To be honest this is one of the more refreshing sales letters I've came across in a while. He shoots straight from the hip on how he feels about a lot of the same information being sold over and over by people who only know how to sell Internet Marketing Products to Internet Marketers.

So this got my attention, and I ended up closing all my other windows in my browser so I could really dig in and read what he had to say. Dennis has spent the last 10 years of his life in the International Trade Info Business. He got so sick of seeing all these information products come out and being sold be the same people who think they are gods gift to information marketing, that he started to keep a collection of information marketing myths.

These myths were compiled over a period of months, and he would write them down as he thought of them and ran across them on the internet. Dennis admits that he hasn't quite hit paydirt yet, but he does live well pursuing his marketing passions on the internet.
He believes that most people are paralyzed by the inertia of inaction. I also noticed that a lot of people are writing very positive testimonials for this product, many of these people I personally knew from before 2000.

In 39 Myths About Selling Information Products you'll learn that the key to information marketing lies in just one 10 letter word. Unfortunately you won't find out what it is unless you purchase the course. You will also learn how to get 25 percent of your customers to buy your product, and ironically it's not by a long bulleted list of benefits. One of the most refreshing parts of this sales letter I read was that you don't have to dish out a bunch of money to make money.

Most of the information marketing websites I review these days are super fancy, production plastic sites. It was a breath of fresh air going back to review an old school style info marketing site like I use to see so many of 10 years ago.

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