5 Things You Might Not Know About Trade Show Booths
Do you know these five surprising facts about trade show booths? You could be missing out on major benefits for your next trade show exhibit.
#1: Many Of The Best Trade Show Booths Are Rental Units
Don't be discouraged if you're finding it hard to decide on one unit to buy. It's very acceptable and usually quite smart to wait on a purchase and rent on a temporary basis. Today's rented options have more customizability than ever, which makes them a great choice for a company just starting at conventions. You will have enough options to create something unique without worrying about so many options that design becomes an overwhelming challenge.
#2: Your Staff Is As Important As Your Trade Show Exhibit
A good stand is nothing without enthusiastic, knowledgeable staff. You can have all the design savvy in the world, but it's ultimately the people running the show. It's personal interaction that drives sales and provides a reputation for your business. Never neglect the human side of your unit in favor of perfecting the graphics, text, or other design elements.
#3: Storage And Shipping Is Just As Vital As Design
Your job as a convention planner isn't finished once you've decided on a trade show installation. Every booth needs some additional planning to get it safely delivered to its end destination. Some companies offer this shipping and handling service. If you can't get that from the company that sold you the booth, you will need to look into other options and either hire someone to manage it or do it yourself.
#4: Size Doesn't Always Matter
To an expert, a small trade show exhibit is not a disadvantage. While it may be slightly challenging to fit all of the relevant information onto a small space at first, when done properly that process can actually yield better results. You avoid a lot of the clutter that can overcomplicate larger units, gaining a stronger focus on what actually matters for your promotion.
#5: The True Value Of A Trade Show Installation Isn't Always Reflected In Its Price Tag
The price point of a booth reflects one thing: what the seller believes it to be worth. While the materials used may be similar between different companies, the experience that you'll have as a customer will vary widely. Some companies are known for their excellent products and outstanding support. These are the ones that tend to include services like management and organization software at no extra charge. They also tend to use better materials, which can make prices on comparable units somewhat higher. Don't be swayed into choosing the lowest sticker price without doing research first. Paying a little more to work with a good company can be well worth it in the long run.
These tips are just the start of the many things to be learned about trade show booths. You'll find tips and tricks of your own to share throughout your career. These will simply help you bridge the gaps within your knowledge and get started as quickly as possible.
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ABOUT THE AUTHOR
Chris Harmen writes about trade show booths in San Antonio for Skyline Xtreme Xhibits. Whether your business wants a custom San Antonio trade show exhibit or a small banner stand, Xtreme Xhibits delivers.