5 Ways To Breathe New Life Into Old Trade Show Displays

Even a slightly out-of-date trade show booth can be revitalized and reused again. Learn how to renew your trade show displays without breaking the bank.

Just because your trade show booth is a little old doesn't mean that its useful lifespan has ended. Trends change multiple times each season, and few companies can afford to purchase totally new units every time. Instead of spending the money for a totally new purchase, consider these ideas to help your old unit feel new again.

#1: Incorporate A Demonstration

If someone is showcasing your product actively, people will be focused on the actual demonstration and less on the state of the banner stands around them. Adding this kind of focal point can make your entire stand feel new while also adding to the overall interest generated in your product. While installing something like this may seem like a more expensive option, creating a viable platform for a presentation can be simple.

#2: Add Smaller Trade Show Displays

When you're working to update a larger exhibit, one of the best ways to modernize on a budget is to incorporate smaller banner stands within the large one. These smaller banner stands should be carefully designed to highlight the most salient new points of your unit and should be handpicked for their own modern appeal. At the same time, you don't want them contrasting too sharply with the rest of your trade show booth; they should be just different enough to stand out, yet blend in enough that people focus on what's written there, not comparing them to the rest of the area.

#3: Start Using Giveaways

Giveaways can help distract from an outdated trade show booth. If people are busy trying to figure out what you're giving away, they're less likely to focus on the details of your exhibit. Plus, a giveaway is a great way to attract a lot of attention to your trade show displays. You'll stand out from the other trade show stands and you'll be able to create a fresh feeling within your exhibit at the same time.

#4: Plug Into Technology

From showing demonstration videos to online connectivity, the uses of technology inside displays are almost limitless. If you're struggling to update an out-of-date unit, adding technology can help you do it quickly. No one will accuse you of being outdated when you're boasting a high-tech graphics demo on a flat-screen TV.

#5: Work With Social Media

Social media may sound like an unlikely booth component, but working ahead of time to incorporate it can change the way your trade show displays are perceived at almost zero cost to your business. Start your presence on Facebook and other common social networking sites early, long before the actual convention. Gather friends and followers with regular, interesting updates. As the convention itself approaches, start making sure that your new fan base knows that your company will be represented. They'll be more likely to attend and they will also be more likely to view you as hip and on top of trends regardless of what your actual unit looks like.

These tips range from simple, quick fixes to ideas which may take a little more planning and execution to implement. They will all work to varying degrees for different companies. The best option for you is entirely dependent on the challenges facing your exhibit, and the strategies you've created to overcome them. Work around these, and you'll easily adapt and create a strong unit without having to replace it completely.

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