Learn about Ad Word Analyzer and if it's the holy grail of PPC Marketing like Xybercode claims it is.
A lot of people know who Jeff Alderson is which is the person behind Ad Word Analyzer. There have been a lot of revisions and tweeks to this Pay Per Click Software since it has been released, and because of this, overall popular opinion is very positive for this software. This software can be used for Yahoo Search Marketing or Google for letting you know which particular keywords are low competition keywords you can go after. The user interface is graphic, intuitive and overall very friendly. You won't help but be able to notice the larger buttons and clear labels, and this software isn't hard to setup at all.
If you want Ad Word Analyzer to double check your entries there's a feature that will help you with this. You can also decide how friendly you want to be when mining the search engines for the data you are looking for. One of this software's limitations is that it only allows you to perform new searches. You can't search for a particular term, add data to that term and search again. The good thing is that this software has a filter that will sort through entries and return results based on specific criteria you entered in the filter box. If you wanted to look at keywords that only had 100 searches within a specific period of time and only had a certain number of ads you could do this.
One of the positives of Ad Word Analyzer is that it will sort out the junk entries and leave you with the best keyword options for your next campaign. You can also use this tool to dig deeper and search several levels deep. I think the ability to include 2nd and 3rd tier keywords is so good, because it gives the user a much more diverse set of keywords to roll out their campaign with. But beware, because this tool has been known to break down when doing massive searches on large numbers of keywords. Also the import feature had a lot to be desired, but the export feature is robust and includes multiple file format options like HTML, Text or CSV.
I don't think Ad Word Analyzer would work too well for someone involved in Search Engine Optimization. However if you are a PPC marketer or even an Ad Sense Publisher I feel that this tool has great potential. If you are interested in the R/S Ratio of keywords or keyword phrases this could help a lot. Finding out what the supply and demand is with keywords can go a long way in helping you get started with your paid search campaigns. One customer thought of this tool is the miracle program and was able to bump up his campaign from just 300 clicks per month to 200 each day and his subsequent sales have increased significantly because of this. At a price point of $70.00, it might not be such a bad deal.
