Book Marketing – Driving Your Marketing Vehicle

Jul 13
07:58

2010

jorge bell

jorge bell

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You are also able to spread your product and name across many different formats, generating more publicity and brand awareness.

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Something that many authors find difficult when it comes to facing when book marketing their own product is “how much is justifiable to spend on marketing my book?” Whilst the answer to that question will obviously depend largely on your own circumstances,Book Marketing – Driving Your Marketing Vehicle Articles relying on advances and additional royalties (and sales) is certainly not enough. What if you could use your book as the platform from which you earn money but it was not the only component of your revenue stream?

Turning your book into one component of a greater revenue generating product is one way that many authors manage to increase sales all round and not just through the sale of their books. By using the book as a tool, and perhaps holding seminars, conferences or talks as well as selling merchandise, keynoting or info products you are building a larger product for which the book is simply one component thereof.

This would enable you, the author, to derive income from many more streams than simply the book. Although the book should obviously be worthwhile and to the best standard possible, it should not be the only cog in the wheel , so to speak. By tackling your book marketing in this fashion you are no longer placing all of your eggs in to one basket and holding your breath hoping it works.

Internet marketing is a useful tool but is not the only tool left in today's book marketing world. Tribal Author is a brilliant site that can help you to think outside of the box and look at other ways of generating revenue not based only on the amount of sales your book receives, but through a wider promotional vehicle where the book is a component of the whole.  

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