Brainstorm Your Way To A More Effective Trade Show Display
Your trade show display should match your current marketing needs; however, trendy trade show exhibits become outdated. To choose a versatile booth, try addressing the tough questions before the design process begins and following your ideas to the end.
Going through the process of designing trade show exhibits can become a big headache after just a few days. With all the options in the market, it can be tough to find a starting point. Instead of being too limited by what's available, you can't make a decision. Ultimately, the best way to get clarity about what you're looking for is by asking tough questions about your marketing needs. After you have considered each answer carefully, don't revise them later on. Let these questions guide your ideas throughout the process.
What Feel Should My Trade Show Display Have?
This question can be difficult to answer with words, which is why it's particularly important to have an answer written down. Everything can help refine your ideas, whether it's a one-word adjective or a long sentence describing a specific situation. All trade show exhibits have a specific feel that they are targeting. For instance, a technology company wants visitors to feel that they've stepped into the future. A technology trade show display should be made to feel light and airy, with plenty of metallic accents. The design flows logically from the desired feel.
How Much Can I Spend?
Answer this question before you research any of the materials available. What you can afford to spend should be initially determined by your budget, not by the cost of trade show exhibits. After you've determined what your budget will allow, research the feasibility of it. If you are substantially below your desired price range, consider whether cutting costs in other areas would be a good idea. A slightly more expensive trade show display purchase now could provide additional years of usability that a cheaper model can't sustain.
How Long Do I Expect My Trade Show Exhibits To Last?
All trade show exhibits will need to be replaced eventually, but there are some which have a shorter lifespan than others. There are two types that have particularly short usability. The first one is related to design. The structural framework is excellent, but the display is built to cater to trends. When the trends change, the display will need to change as well. The second reason is due to substandard materials in some cheap setups. Although many inexpensive setups are made with reliable materials, there are some which will show wear and tear quickly. Deciding what kind of booth to choose and what kind of design to pursue will be influenced by your feelings on duration. If you are prepared to replace it sooner, choosing a trendy design will be more acceptable to you. Similarly, if you are expecting to get just one use out of the booth, you may be able to buy something of lower quality. Carefully consider the tradeoffs before making your decision.
Creating A Comprehensive Picture
Combining the answers to all these questions will help you focus in on the right design for your needs. After discovering your responses, you may choose to retain a firm to complete the actual designing and building process. At the very least, you will need the architectural and structural guidance of an experienced firm. However, you will know exactly what you're looking for because you took the time to consider carefully before going any further.
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ABOUT THE AUTHOR
Chris Harmen writes for Skyline, Orlando trade show exhibits providers. Companies setting up a trade show display in Orlando can benefit from Skyline's design guidance to achieve a perfect balance between trend and timeless style.