Build A Better Pop Up Display: Tips For Incorporating A New Element Into Your Old Theme

A pop up display is a great addition to virtually any marketing campaign, but adding one doesn't mean you have to change the theme of all your trade show exhibits. Learn how to adapt the pop up display's unique styling to virtually any theme.  

A pop up display has a very strong design aesthetic even before anything is printed on it. This type of display is modern and sleek and tends to be quite distinctive as a result. Although this distinction is a benefit, it can also make it difficult to incorporate a pop-up into an existing marketing strategy. Although it isn't always easy, integration is possible with planning and careful design choices. 
Pop Up Display Basics
A pop-up is defined by its easy setup and unique aesthetic. It literally pops up, requiring minimal effort from a set-up crew. Typically, you'll simply need to snap a few parts in place and the entire booth is set up. The structure is usually metal, with printed fabric that stretches across and into place. The print on the fabric becomes the display, providing an interesting stretched appearance that is a nice contrast to the typical printed cardboard or plastic of other trade show exhibits.
Adapting A Strong Design Statement 
Many companies have used a larger pop up display entirely in place of portable exhibits. Something distinctive enough to be a booth in its own right can be difficult to incorporate into another booth. There are two main problems. First, it can tend to overwhelm other booth elements, and second, it can seem dissociated and not quite fit in with the rest of your marketing theme. 
Addressing The Issue Of Overwhelm
If you don't intend to use the pop up display as a complete booth, you shouldn't choose one that is particularly large. The larger the unit you pick, the more it will tend to dominate anything nearby. No matter what sized unit you pick, you should always ensure that it doesn't have any bright colors or other distinguishing factors which would make it even more salient. In addition, you should choose the actual location for the pop-up carefully. It should be like an extension of the existing booth, not something that is clearly added on afterward.
Ensuring The Proper Fit
Beyond proper physical arrangement, your new unit must also have a color scheme and appearance that will harmonize well with your present marketing tools. The first question you should ask is whether you simply want to continue your theme on the new unit that you're developing. For many companies, the answer is a resounding yes: if your current technique is serving you well, there's no reason to change it. If it isn't, you might want to consider doing more than just adding a new element to your portable exhibits. Regardless of how closely you adhere to your current designs, be aware of the fundamental differences between a pop-up and other portable exhibits. Use the different structuring to your advantage, but for the best results, don't just copy and paste the current design from your trade show exhibits.
When you successfully combine a pop up display with other trade show exhibits, the results can be dynamic. The strong styling of a good pop-up can provide an eye-catching addition, and it tends to be an economical purchase. The low price and high impact make it a great choice for updating trade show exhibits and saving them from replacement.  

Article Tags: Trade Show, Portable Exhibits

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