Customizing Your Exhibit Design To Fit Your Presentation
Trade show booths are valuable marketing tools, but when your exhibit design matches your presentation needs, they reach their full potential. Learn how to match your booth to your style.
It can be difficult or impossible to know what type of display condition you will find on exhibition day, yet having the right space for your presentation style is key. Waiting to plan your presentation until the morning of the event is unwise, as you won't have time to rehearse properly and work through any awkward elements. Likewise, preparing rigid strategies ahead of time won't work because a change in trade show booths could make your planning worthless.
Make The Most Out Of Any Trade Show Booths
Although you cannot prepare a full presentation in advance, there are certain elements of your booth which can be formatted specifically for multiple uses. For example, a central podium or presentation area can be very useful here. Few venues have a round style where all sides of the trade show booths are exposed to the visitors, meaning that you can always count on a backdrop on one side.
However, be wary of planning too carefully. Unless you are certain of the space layout, expect just one solid wall, and assume that the rest must be open. It is better to prepare for an unfriendly exhibit design than to assume you'll get a great layout and be disappointed when you actually set up. One wall is enough to display key items and to place some interesting media and other special effects as well.
The Advantage Of A Modular Exhibit Design
Alternatively, you could construct your booth with a modular framework. A modular exhibit design is built to be easily customizable no matter what the circumstances. These frameworks can be highly variable, ranging from free form like a single wall, or more enclosed on the sides. They can be rearranged on the spot, allowing you to adapt to the allotted space.
The biggest advantage of these trade show booths is that they remain professional looking and will never close your products off from passersby. If you find yourself in a corner position at an exhibition, but you don't have a modular exhibit design, you have no choice but to use the design you have. You may well be forced to keep that corner closed off simply because you are not equipped to open it up - an unfortunate choice if you are on the corner of two high-traffic passages. You may even find that your exhibit design presents a blank wall to the traffic on the other side, turning potential leads away rather than attracting them. Modular trade show booths avoid this problem completely, allowing you to reconfigure as needed.
What To Do If You're Stuck In A Bad Spot
If you find yourself with an exhibit design that just can't work with your current strategy, there are a few things you can do to improve your situation. First, examine the layout of the trade show booths around yours. Is there some way that you can reorient yourself to make the best use of your space? Perhaps your exhibit would do better if you rotated it counterclockwise? It's all a question of most efficient use of space.
When nothing can be done, the best option is to make up for a bad exhibit design with charisma and character. Your surrounding trade show booths may have a slightly better situation, but you can overcome that with a great staff and a tremendously energetic expression. You can be enough to attract leads to your exhibit, ensuring that your trip that day isn't wasted.
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ABOUT THE AUTHOR
Chris Harmen writes for Skyline Orlando trade show booths, the leader in Orlando exhibit design. Skyline provides modular designs, allowing for on-the-fly customization of display spaces.