Jason Pearson

Discover 7 Viral Marketing Tips for the Social Web

The popularity of the social web greatly increases opportunities to expand viral marketing efforts like never before.  In face-to-face methods of communication, there are limitations in reaching your audience.  The social web allows for multiple avenues.

With the emergence of the social web, the options are unending when it comes to the path you might take.  Here are 7 tips for using the social web to achieve viral marketing results.

 Tip #1:  Attract the social web.  The first thing you should do is make improvements to your website that will appeal to the social web.  Be sure to include a link on your site that makes it possible for visitors to invite their friends.  Consider offering incentives to the person who invites his/her friends when they join.  You could set up a contest to reward the person who invites the most people.  Then, give away a t-shirt with your logo or e-books to the winner.

 Tip #2:  Take advantage of MySpace.  MySpace is one of the most popular social websites.  If you know people who have MySpace pages, you can establish a niche network community.  Set one up according to common interests.  You can post your articles on your page and invite others to comment.  Or, think about writing teasers to your articles and posting links to your full articles on your page.

 Tip #3:  Go to YourElevatorPitch.  It’s a free way to announce your business and services.  The users have an opportunity to rate your ad pitches.  You can also include a link to your site.

 Tip #4:  Visit a site called Digg.  Digg is news popularity website that’s based on the community.  If you can get your blog article on the front page, you are likely to get thousands of visitors.  Some may even become your regulars.  Take time to get to know what types of articles get the front page advantage at Digg.  Make efforts to target Digg users with your blog articles. 

 Tip #5:  Create an account with LinkedIn.  It’s a community of experienced professionals online.  It gives you the opportunity to network with other professionals in your field.  Consider offering some free services to the professionals while inviting their recommendations, which will be posted in your profile.  LinkedIn is a great way for someone to hear about your business.

 Tip #6:  Discover what Delicious can do for you.  Delicious is a social book-marking site to keep your bookmarks online.  It’s not a dot-com domain, so Google it to find out the URL.  Start by creating a friend network where you can find out what type of articles they are interested in book-marking.  Then, write your blog articles to cater to the style that they value.   

Tip #7:  Take a look at Squidoo.  Squidoo gives you the opportunity to create lenses, or web pages, about any topic you want.  It lets you create any number of lenses that you want, while allowing you to include external links.  The search engines tend to favor Squidoo lenses.  Therefore, your website will benefit from free external in-bound links.

Other opportunities include YouTube and Flickr, which prove to be valuable when it comes to getting your name out there.  Both sites let you use multimedia contents.  You are sure to get recognized with humorous material. 

Article Tags: Viral Marketing

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