Effective Budgeting: Five Tips To Reduce The Cost Of Your Trade Show Display
Attending a trade show can put quite a dent in the company budget. However, with just a few simple steps, you can significantly reduce expenses associated with your next trade show display.
Creating a top notch trade show booth can be an overwhelming task. Should you choose banner stands or island exhibits? Does it make more sense to rent or buy your display? With so may individual items to consider, it's no surprise that one of the most important components of a successful trade show display is often the most overlooked - the budget! While many budget items, such as exhibit space, are fixed and leave little room for negotiation, there are many other line items that, when scrutinized more carefully, can be scaled back considerably. Given hard economic times, many companies are inclined to simply forgo trade shows altogether, but that doesn’t have to be the case! With just a few simple steps, you can significantly reduce costs and continue your company's presence on the show circuit.
Avoid Over Packing
Shipping costs can easily eat up a huge chunk of your budget. Be sure to pack only those items that you will definitely need for your trade show booth. Extraneous items haphazardly thrown into boxes can really cause those shipping prices to soar. You might even consider having your boxes packed professionally to ensure that your items are packed as cost-efficiently as possible. Another option for reducing shipping costs is to utilize lightweight display options, such as banner stands, pop up displays, and table top displays. And don't just accept the first shipping quote you receive - shop around and use your bargaining skills to get the best deal!
Reduce Travel Expenses
When sending staff members to work your booth, it pays to set strict boundaries when it comes to travel expenses. After all, those lattés and expensive dinners can really add up! Before they leave, make sure your employees understand what is acceptable when swiping the company credit card. A good solution is to establish a daily per diem for meals and snacks, and be sure to collect receipts with those expense reports!
Pay Attention To Deadlines
Those exhibitor manuals weren't distributed to simply collect dust on your desk! Make sure to carefully read all of the materials provided, paying especially close attention to deadlines for ordering show services such as utilities, floor mats, etc. Once the deadline passes, the cost of these services can increase drastically - leaving you with unnecessary exorbitant expenses to account for.
Consider Banner Stands And Pop Up Displays
When designing your next trade show display, consider cost-effective alternatives to the traditional island exhibit, such as banner stands or pop up displays. Not only do these varieties cost less, but they're also lightweight and easy to transport. If you're really looking to cut corners, consider renting your trade show booth. Best of all, with rentals, you never have to worry about outdated logos or branding.
Create Different Tiers of Giveaways
As any good exhibitor knows, giveaways are a must when it comes to increasing traffic to your trade show booth. However, there's no need to overextend your budget in this department. While elegant spa kits may be suitable for your more promising prospects, they're certainly not intended for attendees who casually pass by with no genuine interest in your company's product or service. Choose an inexpensive item, such as pens or notepads, to distribute to the masses - and save quality items for those who express legitimate interest!
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ABOUT THE AUTHOR
Skyline offers cutting-edge trade show display options for any budget, no matter how large or small. From banner stands to island exhibits, Skyline has everything you need to create a show-stopping exhibit. Contact Skyline today to learn how you can create the perfect trade show booth, even on a tight budget!