Exhibition Stands - Picking And Training Staff For An Event

Jul 27
08:10

2011

Murphy Lapland

Murphy Lapland

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The staff you choose and how they perform at a trade fair can have a massive effect on the success of your stand at a show, having stylish exhibition stands won’t be enough by to secure deals on its own.

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The knowledge and salesmanship of your event staff can help leave a very positive impression on people,Exhibition Stands - Picking And Training Staff For An Event Articles helping turn them from potential to paying customers. One thing to look for in your event staff is a good listener; the best salesmen don’t always make the finest event staff. A recent survey suggested that generally sales people put off potential customers by talking too much and not listening to the interested parties needs. You  want your staff to listen to a visitor without interrupting, and then reply with any beneficial information.  It’s a prudent idea once you have picked your staff to put them through a  specific training course to learn fully about your company. Four very important things to think about when training staff include:
  1. Knowing your product. The main reason people go to an exhibition is to see what’s fresh in the industry. They want to speak to knowledgeable professionals that can give detailed information.
  2. Be aware of the competition. People will expect you to know how your product is different compared to your competition and why they should decide to choose your product or services
  3. Consultative selling. Your staff will need to know the best queries to ask visitors to help distinguish who will and won’t a possible customer, and if they are not move them one.
  4. Moving on window a shopper. Your exhibition stands will attract more window shoppers than potential customers, moving them on in a subtle way is a useful skill to be taught.
You will need to decide how you want your staff to be attired, it’s extremely important they look presentable as they will be an ambassador for your company during the course of the event.  Choosing a uniformed look is a popular choice, all though at some events it will be more acceptable to dress in a more casual manner. Some companies like to carry on their exhibition stands graphics theme to their staffs uniform; done well this can look fantastic, don’t badly and it could look somewhat too gimmicky.  If you decide on a very distinctive dress code is in order for your staff, then it is extremely important that they are well behaved on and away from your exhibition stands. At the event be sure everyone knows their job, you may have some staff situated at your exhibition stands reception counter, and some handing out promotional materials such as fliers.