Identifying Your Ideal Online Customer Base

Jan 2
16:57

2024

Martin Greening

Martin Greening

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The first paragraph of this article provides a concise summary of the content. It addresses a common question among those new to online business: "How do I locate my ideal customer base?" While many of these individuals have a clear understanding of their target audience, they struggle to find them online. This article will delve into the common mistakes made by online entrepreneurs and provide effective strategies for locating and reaching your target market.

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The Challenge of Online Marketing

Many online sellers offer high-quality products or services,Identifying Your Ideal Online Customer Base Articles yet they struggle to make sales. The issue often lies not with the product, but with their marketing strategy, specifically, their choice of marketing platforms.

A significant number of internet entrepreneurs fall into the trap of believing that simply placing their URL on Free For All (FFA) link pages or submitting to countless search engines will draw in a flood of ready-to-purchase customers. This approach, however, is akin to attempting to sell ice to Eskimos - the audience they attract has no need for their offerings.

Understanding Your Target Audience

To effectively locate your target audience, you must first understand them. This involves putting yourself in your customers' shoes and considering their needs and where they might look for solutions online.

While search engines like Yahoo! are popular, achieving a top ranking can be a time-consuming and costly process. Therefore, this may not be the most efficient way to reach your target audience.

The Power of Ezines and Newsletters

If search engines aren't the answer, then what is? The solution lies in ezines and newsletters.

Why are ezines and newsletters effective? The answer is simple: subscribers are interested in the ezine's topic. For instance, if an ezine is about internet marketing, its readers are likely interested in this field. If you're selling products designed for internet marketers, advertising in a publication with a subscriber base of internet marketers makes perfect sense. You're no longer trying to sell ice to Eskimos, but to desert nomads in search of ice!

Advertising in ezines and newsletters is not only effective, but it also works! Millions of subscribers worldwide regularly receive ezines because they are interested in the publisher's content.

How to Advertise in Targeted Ezines

To advertise in an ezine, you first need to find one that aligns with your target market. There are several online directories that list ezines by subject matter, providing contact information, advertising rates, and circulation. Here are a couple of examples:

  • Lifestyle Publications
  • Ezine Ad Source

Explore these directories, find a suitable ezine, and place an ad! You'll be surprised by the number of potential customers who visit your website.

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