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Getting The Most Out Of Trade Show Displays At Overcrowded Events

A surprising number of companies overlook the powerful implications of using social marketing at their trade show exhibit. Discover easy ways to incorporate a powerful new media component in your trade show booths. 

Those who run trade events want them to be well attended, and everyone presenting their trade show displays wants to see a very strong attendance rate. Yet few consider the definite problems that can be caused by overcrowding. Instead of providing positive traffic spread across all of the exhibits, overcrowding challenges designers to find a way to make every visitor feel welcome, and to let every visitor know why he or she should come to that particular trade show booth. Overcrowding can be unexpected, and if it occurs, it is best dealt with as you can. However, if you can predict overcrowding and expect it, you can also use it to your advantage. 
Design Your Trade Show Booth With Crowds In Mind
One of the most important design features of an exhibit is the ability of crowds to smoothly enter and exit it. Traffic flow should be as unhindered as possible for two reasons. First, if your exhibit appears as a mass of people without direction, then you are unlikely to attract more visitors. Secondly, if people cannot find an easy way to enter your exhibit, they will give up and move on. Having good flow is a vital prerequisite to good crowd handling.
In addition, modular displays are an excellent asset when facing a possible crowd scenario. A modular unit is relatively easy to rearrange, allowing you to adjust it based on turnout. Modular units are advisable if you expect to face a wide range of space situations and crowd levels while exhibiting. 
Provide A Focus Amongst The Trade Show Displays
The biggest mistake most designers make is to overpopulate an exhibit in a crowded hall. Having one attention-grabbing element, such as a television with lively animation or a large sign, is more than enough when there is a crowd pressing on your visitors. They will appreciate something simple, yet strong, and they'll be drawn to know what it is. Combine that statement item with the crowds gathering around your trade show displays, and it becomes a powerful lure to passersby. 
Some designers will also base their color choices around what their competition will be using. If they expect bright colors, they often choose dark to make their own trade show displays stand out. If they expect dark hues, they will choose something brighter. This is a good technique to make your exhibit stand out, but be careful that you don't choose a shade that will be unsuitable in the long termPsychology Articles, unless you can easily redo it. 
Proper preparation for a big crowd goes a long way in ensuring your success while exhibiting your products or services.

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Chris Harmen is an author for Xtreme Xhibits, the leading producer of San Antonio trade show displays. An Austin trade show booth produced by Xtreme Xhibits always stands out, making a statement no matter how big the crowd. 

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