Graphics Mistakes To Avoid In Trade Show Booths
By remembering to use standard fonts, employ basic design principles, and proofread, exhibitors can avoid graphics mistakes sometimes seen in trade show booths.
Choosing Fonts For Trade Show Booths' Signs
Designers all over love the myriad of fonts offered by word processing and graphic design computer programs. But just because you love the girly flourishes of Curlz MT doesn't mean you should incorporate it into your trade show stands. Readability is the key to remember. You want your signage to be visible from across the showroom floor. Companies also want to be taken seriously - crazy fonts do not convey an image of professionalism.
In the same vein, it is important to use a font that is not too small. You may go with a standard sans-serif font like Verdana or Arial, but if it is too small to read, it really does not matter that it is a standard font. Before ordering signage, check out signs at businesses around you and observe how big the letters actually are. Make sure you tell the graphic designer or sign manufacturer about the distance at which you want attendees to be able to read the text in your trade show booths.
Remember Basic Design Principles
Be sure to keep visibility and simple color theory in mind. Exhibitors should place signs and text in their trade show booths at eye level. People do not want to have to search for things to read. Important text, such as your company's slogan and name, should be at an appropriate height and width. Going along with this idea, you also want to maintain visibility with color choices. Just as font size and style is important, so is contrast. If your company colors are red and yellow, orange text will not show up on trade show stands. A black and white theme forms the simplest, strongest visual contrast. Light colors show up well on dark backgrounds, and vice versa.
Do Not Forget To Proofread
Proofreading is an important step that somehow often seems to get overlooked. It would be quite embarrassing to have thousands of brochures touting your company printed out to give to trade show stands' attendees, only to find that they contain a grammatical or spelling error. Worse yet is a huge font subheading on the back wall of an exhibit display that contains errors such as using 'your' and not 'you're', 'there' and not 'they're', or 'its' instead of 'it's'. Make sure to run all documents through spell-checkers and have a writers or editors proofread them as well, since Word Processor Programs, like Microsoft Word will recognize these as properly spelled words, but not catch the grammatical mishaps. Have a few different people look over the final wording decision before ordering signage to catch any common errors.
By being conservative with font choices for trade show booths, keeping design principles in mind, and remembering to proofread for spelling and grammatical errors, your company can avoid some of the mistakes made when designing trade event exhibits.
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ABOUT THE AUTHOR
Chris Harmen writes for Skyline, leading providers of Las Vegas trade show boothsand services. For the best trade show stands, Las Vegas Skyline offers a wide variety of styles, sizes, and prices to accommodate everyone.