Hey! You Talkin' To Me?

Nov 20
22:00

2002

Livvie Matthews

Livvie Matthews

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How many times have you heard the ... ... or seen ... related to these ... "Have you ... your ... "Do you have your 'Target Market' ... your 'Nic

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How many times have you heard the following questions
or seen information related to these statements?

"Have you 'Identified' your customer"?
"Do you have your 'Target Market' defined"?
"Know your 'Niche' "!

What do these three statements have in common?
Zeroing in on your specific customer!

I can hear you now...."But my product or service is good
for everybody!...I don't want to limit myself or my product.
I just want to sell,Hey! You Talkin' To Me? Articles sell, sell! Besides, I don't know about
all this 'target' and 'niche' stuff."

Targeting your market does not stop or limit you from selling
to people outside your target market. Any one who sees
your product and is interested, will purchase your product.

However, what target marketing does is guarantees you
a customer base interested in what you have to offer. It is
much easier (and cheaper) to market customers that are
already interested (qualified) in what you have to offer.

In other words, you can have the best grilled chicken
patties in the world, but if you are marketing it to vegetarians
you aren't going to get anywhere. You are looking for
customers who eat meat. Specifically chicken and even
more specific, those interested in grilled chicken.

Does that mean, customers who eat beef or fried
chicken won't buy your product? No, not at all, it
just means you are targeting grilled chicken lovers,
because you have what they are looking for...the best
grilled chicken there is!

Anyone who eats meat is a target. Grilled chicken
lovers are your "targeted-niche" market. Not only are
they interested in what you have, they are actually looking
for you as well!

So how can you identify and research your "target"
market? Start by making a list. First, and this may
sound very basic, define who you are specifically
wanting to sell to.

This is where you being to "target" (zero in on) your
customer and is the beginning of your "niche" (small,
specialized) market.

Ask and identify questions like:
What do my customers want? What do they want to know?
What are their likes and dislikes? When they need help
where do they go? What is it they need help with?

What information do I have relevant to what their needs
are? What problems can I solve? How can I make their
life easier?

In short, how will this product make a difference
in their life. What benefit will they reap? Make a list
of all the possible benefits your buyer will receive when
buying your product, then make it easy to use and
implement.

What problem will it solve? People love solutions.
Let your customers know you can solve their problems,
you solve them fast and you can solve them....now.

Second, answer your questions by being as specific as
possible. The more specific your answers the more
"targeted" your customer.

As you define your market, you define your target. As
you specialize within your target, you define your niche!

Once defining your market, research lists, ezines,
discussion groups, web sites and businesses (online
and offline) targeting the same market you are
interested in selling to. These are the businesses
you want to advertise with and join.

Buyers will find it difficult to say no when you
have given them an exceptional reason (target)
to say....yes! Because, after all, your marketing
says... Hey!...I'm Talkin' (directly) To You!

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