Kara Kelso

Holiday Promotion Tips

Are you ready for Mother's Day? Yes I realize it's still a week or two away, but if you haven't started your Mother's Day promotions yet it might already be too late. I know of one company that has completely sold out of their big Easter product 3 weeks prior to Easter (yes completely sold out!). So if you haven't done so already, work up some Mother's Day promotions and start contacting your previous customers and lists.

Why promote Mother's (or any holiday for that matter) when it's still more than 2 or 3 weeks away? Why do you start seeing Halloween costumes for sale in September and Christmas decorations in October? There's several reasons, but the two biggest ones are:

- To stay ahead of the competition

- Keep your business in mind when your customers begin their holiday shopping.

It's especially important to advertise products and specials far ahead of time in direct sales, because we need to keep in mind shipping times. If your shipping time is 1-2 weeks, your customers only have this week to shop.

If it's too late for Mother's Day, start thinking about Independence Day and what you can do to spice up your business!

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