How to Improve your Power of Postcards
The power of marketing can be increased by the quality of prints; the same is the case with postcard marketing. You should need to make a specific design of postcard that could grab the attention of readers immediately.
The power of marketing can be increased by the quality of prints; the same is the case with postcard marketing. You should need to make a specific design of postcard that could grab the attention of readers immediately. In this article you will find true rules that are necessary in postcard printing and marketing. Here, we go!
Use of an attractive image – Color postcards of course required images. If you want to get immediate attention from your customers, you need use attractive image on the cover of your postcard. You don’t need only pretty images; you should use something attractive that is demanded by your targeted audience.
You can use any funny, odd images, proactive or artistically sexy image. These kinds of images can attract the attention of readers quickly and provoke some kind of emotions. The more attractive image you will use, the more attention you will get from your targeted audience.
Use title that demands reader’s attention – The title of the postcard is also one of the most important aspects of your postcard design. This is also best way to get reader’s attention. So, you need to compose a title that could affect directly and personally to your reader. This way, you can easily get involve your reader in your postcard message.
You need to use right and powerful words here. The words of title should demands reader’s attention. Words such as
All you really need to do here is to use the right powerful words in the postcard title that will demand the reader’s interest. From words like “Money” and “Sale” to other more specific marketing phrases such as “lose weight in 7 days”, words can have that immediate attention grabbing effect as long as you use the right ones to the right people. So if you have a good understanding of your audience, you should be able to write that specific title that demands your reader’s attentions.
3. Adopt a color scheme that is different from typical mails – Color is also a deciding factor in making your color postcards more noticeable. If you look at the typical mail that people get these days, they typically get lots of white paper mail, and maybe some of those blue and green envelopes once and a while, plus an additional color postcard or two.
If you choose however to adopt a more different color scheme from these, your own postcards can stand out as people browse through those typical mail colors. With a bright yellow type postcard for example, people will immediately take notice and read it. This happens because the color is so different that it demands attention. So try why not try it out?
4. Use a larger postcard template – Size can sometimes determine how people see your postcards. A bigger postcard that uses a bigger postcard template will easily be seen first however and be given the first read by typical audiences. So if you are facing tough competition in postcard marketing, you can increase the chances of your own postcards grabbing audience attention by simply going a bit larger with its printing.
5. Get more personal with the theme – Finally, if you want to truly capture your audience’s full attentions, you should try to get more personal with its theme. If you go along with what your readers like and prefer seeing in your postcards, chances are good that they will pay greater attention to your color postcard designs. Just try to do your market research homework and adapt your theme to get more personal with your audience. The more your design and messages connect to those people, the more attention grabbing power your postcards should get.
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
SonicPrint.com can help you with your Every Door Direct Mail marketing postcard programs.