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How To Pick The Right Venue For Your Trade Show Booths

Creating a great trade show exhibit is only half the battle. You also need to ensure that you're reaching the right audience for your trade show booths, which means picking your conventions with care. 

It's natural to focus on creating a great trade show exhibit. After all, that's what people will see, that's what gets the biggest reaction from the crowd, and ultimately that's what will sell your product. Although trade show displays are crucial, they can only be as effective as the venue in which they are presented. To get the biggest impact from your trade show booths, you need to choose every convention you attend with the utmost care.
More Isn't Always Better
One of the most common mistakes people make when selecting conventions is to spread their resources too thinly. Particularly if you're just starting to present trade show booths, you don't want to be presenting at every exhibition that seems remotely related to your field. You want to focus first on exhibitions which are precisely targeted at your audience. Without doubt, you'll get better results because you'll find more people looking for exactly what you can offer. In addition, you'll also be able to identify yourself more strongly with that particular market. If you appear at multiple conventions in your first year, clients may have difficulty remembering where exactly you fit into the market. Define your identity, and then consider whether you want to branch out.
Target Your Trade Show Displays Where They'll Fit Best
There are a million factors that can impact your showing at a convention, and no matter how skilled you are at picking venues, you're unlikely to eliminate every one. However, if you plan carefully and research beforehand, you can come up with a rough estimate of what you can expect. One great tactic that few companies employ is to actually call the people who are running the convention. Get information straight from them first, and see if your other sources can corroborate it. They'll be able to tell you the basics, like whether the exhibition will be open to the public, or only available to a select crowd. They should also be able to provide demographics for attendees in previous years, all of which will be very helpful for your decision making process.
Visit The Convention Yourself Before You Present
There is no better way to determine how your trade show displays will fit in at an exhibition than to attend yourself. However, as most conventions are only held once a year, that can take some planning. You need to know what you'll be presenting next year, and have a fairly good idea of how you want your company to be defined and perceived. For most new businesses, that's a tall order a year ahead of time. In practice, this tip is most commonly used by established businesses considering a new venue, or by individuals with a well-defined long-term business plan. It can also be a great way to scope out your competition before starting up a new venue. 
All Conventions Are Not The Same
Trade show displays that fit perfectly at the last exhibition may need some tweaking to fit the next one. Although the two conventions may bill themselves as attracting the same audience, each one is distinct from the next in some crucial way. It may be small, but that little difference is the key to a successful presentation wherever you go. With repeated attendance, you'll learn the unique aspects of each conventionFeature Articles, and you'll be able to prepare your trade show booths and have a strong showing every time. 

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Chris Harmen writes for Skyline, a leader in Detroit trade show displays. Skyline's Detroit trade show booths experts have years of experience designing displays for different industries. 

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