How To Sugar-Coat Your Ad Copy

Feb 12
09:39

2008

Kaye Z. Marks

Kaye Z. Marks

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Time and again, it has been suggested that the best way to encourage your target clients to become definite buyers of your products is to get them so ...

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Time and again,How To Sugar-Coat Your Ad Copy Articles it has been suggested that the best way to encourage your target clients to become definite buyers of your products is to get them so interested in your marketing campaign. And the only way to do that is if you can give them what they want.

 

Your clients are a very selfish and predictable lot – they only think of themselves. What is in it for me? How do I benefit from your business? It’s all about ‘me’. That is why if you want to encourage people to buy from you, you would do well to put yourself in their shoes and think about what your clients need, want and desire. Only then will you be able to really increase your sales and make a profit from your

 marketing strategy.

 

Here are some of the words you can use to sugar-coat your ad copy:

 

Free

I tell you, if you put the word ‘free’ in your ad, people would be clamoring to see and read your content just so they would know what it is. People have this predilection for anything free. It does not matter that you utilize the most expensive commercial printing method, if you add ‘free’ in your copy, they would not even look at your design or layout, as long as they can get the item.

 

Guaranteed

You have to remember that your clients are actually shelling out their hard-earned money that’s why they would want to be confident that they give it to someone they can trust. They can not afford to risk it. The word ‘guaranteed’ helps you gain their confidence because they believe that they get value for their money.

 

Limited

Everybody wants to own something that is exclusive and rare that is why they do not hesitate to pay for it even if it turns out to be a bit expensive. Your clients would feel that your product has more value that is why you are putting it out on limited time only.

 

Easy and Simple

Nobody wants complication in their lives. And anybody would love to have anything easy for them to accomplish, e.g. easy and simple instructions, easy ordering, easy to use, easy payments, among others.

 

Testimonials

If you have someone to actually vouch for what you can offer, then the more your target clients would be drawn to your ad. People want to see and read proof to confirm what you are telling them. With reputable evidence to substantiate your claims, they’d be more willing to part with their hard earned money and purchase your product.

 

And lastly, do not forget to use the word YOU throughout your ad copy. Remember it is all about them, your clients and prospects. So you better learn to use this word so you could sell more products and services for your business.

 

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