Chris Harmen

How To Use Giveaways At Your Trade Show Booths To Maximize Your Marketing Impact

Understanding important factors about giveaways can help companies maximize their trade show booths' return on investment.

Setting up a trade show display can prove an excellent promotional tool for organizations looking to broaden their brand and enhance their overall marketing message. However, veterans of the exhibit circuit recognize that, while having a compelling and informative trade show booth is imperative, it is only a piece to the total promotional puzzle. In the sea of attendees, an organization must strive to garner the attention of the masses or risk getting lost in the crowd brimming with industry competitors.

Savvy business leaders have long used giveaways as a proven tool to help get their trade show exhibits noticed and drive up visitor traffic. While the process of choosing a giveaway may seem fairly straightforward, there are some specific and strategic components to keep in mind. Understanding the critical facets of the giveaway selection can help guarantee you not only choose an item that wows the crowd, but also delivers long term advertorial impact.

Marketing Items In Your Trade Show Exhibit Should Be Both Memorable And Useful

When brainstorming ideas for appropriate promotional handouts, it's important to strategize an item that will help your organization stand out in the crowd and generate buzz at a venue. Also, always consider a promotional handout that serves a purpose in the day to day routines of your potential clientele. In short, businesses should source a handout that combines sizzle with a healthy helping of service for maximum impact.

However, maintaining a focus on features and function doesn't mean that a company can't employ classic marketing handouts. It simply means you may need to get a little creative during the process. For example, if your organization decides to hand out traditional items such as pens, don't settle for poorly made pens that break as soon as the visitor leaves your booth. Instead, opt for a higher quality instrument that will not only impress guests checking out your trade show exhibit, but will prove an item they want to keep close at hand for as long as possible. Thinking outside the proverbial box when it comes to standard giveaways will help give your organization an edge over the competition and help entice visitors to check out what else your company's floor display has to offer.

Use Your Giveaway To Complement Existing Marketing Message

The final step toward selecting a successful giveaway should take a company's already existing marketing message into consideration. Businesses strive to ensure that mottos, logos, colors and fonts remain consistent on trade show displays, business cards and other marketing handouts. This same attention to detail should extend to the fun trinkets given away at the event. Remember, it's imperative that every item taken from your trade show exhibit extends brand recognition on some level. Never use an item that doesn't allow for your business' name and logo to be displayed prominently on it to ensure that your marketing message will viewed long after the conference has ended.

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