How to Use Online Press Release

Oct 29
12:35

2009

Kristie Lorette

Kristie Lorette

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There are two ways you can submit press releases. The more traditional form of submitting a press release is via fax, email or snail mail to a publica...

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There are two ways you can submit press releases. The more traditional form of submitting a press release is via fax,How to Use Online Press Release Articles email or snail mail to a publication or a journalist. With the Internet playing such an integral role in modern day marketing and public relations, you can now create a Search Engine Optimized (SEO) press release. Both types of press releases can be used to gather the attention of journalists, bloggers or publications to intrigue them enough to cover a story on your business, product or service. The purpose of SEO press releases goes a step further though because it can help drive traffic to your website too.  

SEO Press Release 101

An SEO press release has some of the same characteristics as traditional press releases, which means it has to be newsworthy. The main difference is the length of the SEO press release is more limited–only about 400 words including the about section. The other difference is that it’s important to scatter keywords throughout your SEO press release.

As there are free websites where you can submit your articles online, there are also sites that allow you to submit your press releases.

  • Free Press Release
  • Free Press Index
  • Free Press Release 2
  • Page Release
  • PR

If you have the money, you can also submit your press release on PRWeb.com, which is a distribution service and resource. For $80 per release, your release is submitted to various outlets for you and is also included on PRWeb site, which is used by bloggers, reporters, journalists and writers to find newsworthy topics. For big news events, it’s typically worth the investment.

Not only should you be submitting your SEO press releases to online websites, but you should also be using them on your own business website and blog. It’s a great way to share news with visitors to your site. Posting these press releases on your site also helps to optimize it for the search engines so you can gain placement in the search engine rankings.

At least once a month, sit down and craft a newsworthy press release about your business. If you can’t write it then find or hire someone who can. Submit it to online press release sites and use it on your site and blog too. You’ll be presently surprised at some of the attention you receive and the traffic these powerful little tools can generate.

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About the Author

Copywriter and marketing consultant, Kristie Lorette, is passionate about helping entrepreneurs and businesses create copy and marketing pieces that sizzle, motivate, and sell. She is also the author of Action Marketing: A Step-by-step Guide to Launch Your Business Marketing Plan. For more information, visit http://wp.me/ptLrh-1.