Merchandise And Table Top Displays: Combining The Seemingly Incompatible

A small trade show exhibit doesn't seem conducive to effectively selling your merchandise. Despite intense space constraints, table top displays can be a good point of sale platform when space is a constraint. 

Lots of room to showcase products is one of the most valuable aspects of any point of sale. You need space to spread out your items, or people cannot see them in order to buy them. That fact alone is the best argument against using table top displays as a point of sale. Because the trade show stand itself takes up part of your already small space allowance, there is less room left for products. 
While having a trade show exhibit that impinges upon the area allocated for showcasing products is not ideal, there are times when it simply cannot be avoided. When that kind of situation presents itself, it's time to combine the seemingly incompatible: point of sale and table top displays. 
Design A Complete Layout, Not Just Table Top Displays
The key to successfully combining a trade show exhibit and merchandise in one small area is to design them both at once. You can't simply insert the trade show stand in, arrange the merchandise around it, and expect success. You must create the entire area in one comprehensive effort. Plan out ahead of time where everything will go. How much needs to be shown? What is the role of the booth itself in this context? All these questions need to be answered before any design can begin.
Use Trial And Error To Help Get Yourself Set
One of the best ways to arrange this kind of setup is to actually try it out. Get the merchandise you want and something to represent your trade show exhibit. Find a table and mark off what space you'll have at the actual event. Then, start exploring different configurations. How big should the unit be? How much space do you need for your items? When you see it all laid out plainly, it's much easier to judge what will work and what won’t.
Your Trade Show Stand Can Hold Some Items
Don't rule out the idea of using your unit itself as part of the merchandising configuration. Some are sturdy enough to support even heavy items like cloth or artwork without a problem. If you do decide to take this design route, you'll need to ensure that your booth is sturdy enough. Some companies make their table top displays highly durable by default, but others don't want to spend the money for it and will produce something that might not stand up to heavier use. Always ask before you assume, and remember the basics of physics: don't put heavy items near the top, or your entire setup might tip. 
Pictures Make For Easy Reconstruction
When you've worked out how you want everything set up, take a photo of it. Setting up a point of sale can be difficult, and that's even truer when space is tight. The photo will help you identify where everything went so that you're readily able to put the puzzle back together on the morning of your event.
Although convention booths and points of sale don't naturally work well together, when you have to combine them, each of these ideas can help you turn that combination into a success.  

Article Tags: Trade Show Stand, Trade Show Exhibit, Trade Show, Show Stand, Show Exhibit

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