More Leads: Tips For Driving Traffic To Your Trade Show Exhibit
A good trade show exhibit design is just one component of your overall event strategy. Stand out amongst other trade show booths and draw in more visitors, equating to more sales for your company.
Some companies view a trade show exhibit as the endpoint of their event marketing process. Yet a display by itself has limited utility. Its form and color options go a long way toward drawing in visitors, but the additions to the framework are what give trade show booths their character and make them interesting to attendees. There are several tricks to making your display more user-friendly, and adopting just one of them can have a major impact on the number of leads generated.
Starting From The Ground Up
If you have already ordered an exhibit, there are ways to make the most of your chosen design. However, the best time to start building a visitor-friendly design is before anything has been manufactured. If you have this ability, start by thinking of the flow you'd like people to experience. Trade show booths should be open and inviting, with as many open spaces as possible. Yet this desire for openness should never permit your visitors to see the back of other displays on either side of yours - that simply looks unprofessional and is distracting. Your final design should be based upon your requirements, but should also include a plan for a case where those requirements cannot be met in the space you have.
This suggestion does not mean that you must purchase a full trade show exhibit setup with four sides. It simply means that you should consider a backup plan in case it ever becomes necessary to use one. The plan can be as simple as hanging fabric signs, or as complex as ordering a supplementary trade show exhibit element.
Color Sets You Apart From Other Trade Show Booths
You can be the lone bright spot in a sea of dark colors, or the single colorful display in a room full of somber tones. Whatever the general color pattern of your competitors, you should endeavor to choose the opposite hues and utilize them throughout your display design. Of course, don't sacrifice your logo color if you have a lot of logo recognition or are associated with a particular color. If you are choosing with no particular preference, select something that will set you apart from everyone else. People will be drawn to different color schemes, and their eye will naturally linger on your display if it is different.
Adding Accessories To Your Trade Show Exhibit
The final touch is to display accessory enhancements, such as big-screen televisions and display products. These two are powerful tools, particularly when used in conjunction. A television should always be displaying something in motion; a slideshow is better used once visitors are already engaged. Bright colors are encouraged on these TV displays because they are intended to grab attention and direct the eye to your display. After that point, your booth takes over, driving attention to your product and increasing leads.
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ABOUT THE AUTHOR
Chris Harmen writes for Orlando trade show exhibit specialists, Skyline. They create the best Orlando trade show booths and other event marketing solutions, including customized and modular units.