The Remarkable Return of Mr. Geez: A Lesson in Targeted Marketing

Jan 2
20:59

2024

Amin Khan

Amin Khan

  • Share this article on Facebook
  • Share this article on Twitter
  • Share this article on Linkedin

In the world of online sales, the competition is fierce and generating enough sales can seem like an insurmountable task. Questions about conversion ratios, customer retention, and last sales can make even the most seasoned entrepreneurs apprehensive. This is often due to a lack of understanding and application of the fundamental marketing model, which is the key to online success. This article explores the journey of Mr. Johnny Geez, an entrepreneur who learned the hard way the importance of targeted marketing.

The Missteps of Mr. Geez

Mr. Geez,The Remarkable Return of Mr. Geez: A Lesson in Targeted Marketing Articles like many entrepreneurs, believed that the more places his product was marketed, the more people would see it and buy it, leading to a flood of sales. However, at the end of the month, Mr. Geez found himself in a bad mood with no sales to show for his efforts. Despite his belief in his product and his efforts to drive traffic to his site, he was unable to generate sales.

His friend Tony, puzzled by Mr. Geez's lack of success, pointed out that he knew people who were making significant sales without putting in much effort. This led Mr. Geez to question his own marketing approach.

The Revelation: Defining the Market

The crux of Mr. Geez's problem was that he had failed to define his market. In his eagerness to sell his product, he had assumed that his product was for everyone. However, without a clear target market, his product was lost in the sea of competitors offering similar products at discounted rates with superior customer service.

This is a common mistake in online marketing. Many marketers, enticed by the potential to reach millions of people, fail to make even a few sales because they have not clearly defined their customer base. The most important question any marketer should ask before putting a product up for sale is, "Who is my customer?"

The Power of Targeted Marketing

Once you can answer this question, you can build a strong marketing campaign to reap the tremendous benefits associated with targeted marketing. Even with minimal marketing effort, you'll be far better off if you have a clear understanding of your target market. Conversely, marketing without a clear target market is like trying to catch a fly in the dark.

All your marketing efforts are a waste if you don't focus on your target market. Coming up with a niche product within your customer segment is the surefire way to build a fortune. What distinctive benefit does your product provide? How is your product different (and superior) to the competition? Have all your systems in place to market it within your designated customer segment. If you do this, you're guaranteed to win the battle.

Lessons Learned from Mr. Geez's Mistake

  • Clearly define your market
  • Focus on the market first, then develop a product that meets your customer's needs
  • Good website design, better navigation, speed, guarantees, professional outlook, sales copy, and testimonials are not the only ingredients to make sales. Focus matters.
  • Even the best product doesn't sell if sold to the wrong market.
  • Never blame visitors. They are your source of correction

After defining his market, Mr. Geez's sales went up by 1700%, and his anticipated level of profits surpassed his expectations for the month.

Mr. Geez's Advice To You

Mr. Geez's advice to fellow entrepreneurs is simple: Target Your Market. Stay tuned for more insights from Mr. Geez's entrepreneurial journey.

Categories:

Also From This Author

The Art of Closing Deals: 7 Strategies for Seamless Sales

The Art of Closing Deals: 7 Strategies for Seamless Sales

Mastering the art of sales is akin to an artist perfecting their craft. It's not just about attracting potential customers to your website; it's about converting their interest into purchases. Despite a well-designed website, compelling guarantees, and a user-friendly interface, many businesses still struggle to close deals. The missing piece? Leveraging human psychology. Understanding the psychological triggers that lead to a sale can be as crucial as the filament is to a light bulb—without it, there's no illumination, no sale. Fortunately, you don't need a degree in psychology to apply these principles. Here are seven time-tested strategies that can help you make sales more effectively. These tactics are most effective when your site and ad copy are highly targeted and creatively crafted.
The Secret to Success: Doing Things Differently, Not Doing Different Things

The Secret to Success: Doing Things Differently, Not Doing Different Things

The path to success is often misunderstood. Many believe that to be successful, one must do something entirely unique or different. However, the real secret to success, particularly in the realm of online business, lies not in doing different things, but in doing things differently. This concept, while simple, is often overlooked, yet it holds the key to unlocking immense potential and profitability in the digital marketplace.
Crafting a Unique Product or Service for Your Target Market

Crafting a Unique Product or Service for Your Target Market

This article explores the power of identifying and fulfilling a unique need in an existing market. It delves into the success stories of companies like Amazon and Yahoo, who have capitalized on this strategy, and provides insights on how you can do the same for your business.